{"id":6670,"date":"2025-10-21T22:28:22","date_gmt":"2025-10-21T20:28:22","guid":{"rendered":"https:\/\/noesna.com\/?p=6670"},"modified":"2025-10-27T12:39:40","modified_gmt":"2025-10-27T11:39:40","slug":"comment-faire-une-recherche-de-mots-cles-sur-pinterest","status":"publish","type":"post","link":"https:\/\/noesna.com\/en\/comment-faire-une-recherche-de-mots-cles-sur-pinterest\/","title":{"rendered":"How to do Pinterest keyword research?"},"content":{"rendered":"

Conducting keyword research on Pinterest means understanding how your customers express their curiosity before they express a need. The platform acts as a visual search engine<\/a><\/strong>, structured around its own semantic grammar. It links your visuals, titles and descriptions to specific queries.<\/p>\n\n\n\n

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\n Non-branded queries constitute 96 %<\/strong> \u00abtop\u00bb searches on Pinterest. The platform is very \u00abdiscovery\u00bb rather than \u00abfamous brand.\u00bb.\n <\/p>\n

\n Source : Pinterest<\/a>\n <\/p>\n <\/blockquote>\n<\/div>\n\n\n\n

For an e-commerce site or a B2B brand, this approach allows you to anticipate demand and transform Pinterest into a growth lever integrated into your multichannel strategy<\/strong>.<\/p>\n\n\n\n

It then becomes a distribution channel, and a\u00a0strategic listening tool<\/strong>.<\/p>\n\n\n\n

Why has Pinterest keyword research become strategic?<\/h2>\n\n\n\n

Pinterest doesn't act like a traditional social network. Its users don't "<\/em> scroll \u00bb<\/em> not: they are looking for<\/strong>.
Their intention is often prior to the purchase: intuitive exploration, comparison, inspiration.<\/p>\n\n\n\n

What this reveals: the visual engine functions more like a database of intentions<\/strong> than as an engagement platform.<\/p>\n\n\n\n

\n Reminder :<\/strong> A Pin<\/strong> (or Pin) is the image or video you see, associated with a title, a description, and an outgoing link to your website.\n<\/p>\n\n\n\n

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In practical terms, this means two things for the brand:<\/p>\n\n\n\n