{"id":2111,"date":"2025-06-10T17:54:24","date_gmt":"2025-06-10T15:54:24","guid":{"rendered":"https:\/\/noesna.com\/?p=2111"},"modified":"2025-06-22T16:17:05","modified_gmt":"2025-06-22T14:17:05","slug":"yandex-cest-quoi-et-comment-indexer-votre-site-dessus","status":"publish","type":"post","link":"https:\/\/noesna.com\/en\/yandex-cest-quoi-et-comment-indexer-votre-site-dessus\/","title":{"rendered":"What is Yandex and how do you index your site on it?"},"content":{"rendered":"<div class=\"brz-root__container brz-reset-all brz brz-root__container-page\">\n<section id=\"_vE75bz1fSFdo\" class=\"brz-section brz-section__header brz-css-xhlkou\">\n<div class=\"brz-section__menu-item brz-css-1w1e67k brz-css-84drs3\" data-brz-custom-id=\"t1liZHysfuE1\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-1rusl6b\">\n<div class=\"brz-row__container brz-css-oe0xul\" data-brz-custom-id=\"hF20S1jzLSJO\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-txq8j brz-css-pwi0t9\">\n<div class=\"brz-columns brz-css-tioypq brz-css-2r6tq3\" data-brz-custom-id=\"iF4HYeWSd8U9\">\n<div class=\"brz-bg\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_tCF3HClYK7gW\" class=\"brz-section brz-css-re3piy\">\n<div class=\"brz-section__content brz-section--boxed brz-css-mrhewl brz-css-1hxn4df\" data-brz-custom-id=\"kjkQaAUFn6Sx\">\n<div class=\"brz-container brz-css-vfiku9\">\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1gdcd82 brz-wrapper\">\n<div class=\"brz-wp__postinfo brz-wp__postinfo__disabled-author brz-wp__postinfo__disabled-time brz-wp__postinfo__disabled-comments brz-css-dq52aa brz-css-1dq29bg\" data-brz-custom-id=\"xV1VkdsE1Gz2\">\n<div style=\"min-height: 20px;\"><\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1sdimue brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"ozxUQjKSLmeg\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-lg-33 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-css-hYqiT\" data-generated-css=\"brz-css-dpHcH\" data-uniq-id=\"m3gN2\"><span class=\"brz-cp-color2\">Lorsqu&rsquo;il s&rsquo;agit de naviguer sur le web, Google et Bing sont souvent les premiers noms qui nous viennent \u00e0 l&rsquo;esprit. Mais il y a pourtant un g\u00e9ant moins connu qui domine un vaste territoire : Yandex. Alors, c&rsquo;est quoi ? Surnomm\u00e9 le \u00ab Google russe \u00bb, ce moteur de recherche est tr\u00e8s populaire en Russie, encore plus que Google lui-m\u00eame ! Si votre objectif est de capturer l&rsquo;attention du march\u00e9 russe, Yandex devrait \u00eatre votre point de mire. Curieux de savoir comment faire pour que votre site web soit visible sur ce moteur de recherche russe ? Je vous explique tout dans cet article.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-qmcnho brz-wrapper\">\n<div class=\"brz-wp-shortcode brz-css-n1i95p\" data-brz-custom-id=\"gGYcytMR8nEc\">\n<div>[joli-toc]<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_fxy559GQbvzt\" class=\"brz-section brz-css-re3piy\">\n<div class=\"brz-section__content brz-section--boxed brz-css-mrhewl brz-css-7jt3xq\" data-brz-custom-id=\"wo8wrh5QV8Jx\">\n<div class=\"brz-container brz-css-vfiku9 brz-css-176di34\">\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-15dn939 brz-wrapper\">\n<div class=\"brz-image brz-css-m5s760 brz-css-1geu3r1\" data-brz-custom-id=\"l_i9nVPZnur_\">\n<figure style=\"width: 636px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/Yandex-cest-quoi-1-scaled-636x466x0x38x636x427x1715073240.jpg\" alt=\"yandex-cest-quoi\" width=\"636\" height=\"427\" \/><figcaption class=\"wp-caption-text\">\u00a0<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"ysIlrcrMkVZS\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-fs-xs-29 brz-tp-xs-empty brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-44 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_3 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-css-cGoVS\" data-generated-css=\"brz-css-x8xxG\" data-uniq-id=\"dwy0M\"><strong style=\"opacity: 1;\">Qu&rsquo;est-ce que Yandex ? <\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"r0y4tAQz3J61\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mb-lg-0 brz-mb-xs-15 brz-mt-xs-7 brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_3 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-mt-lg-30 brz-css-tonz1\" data-generated-css=\"brz-css-cTgqW\" data-uniq-id=\"qnWy3\"><span class=\"brz-cp-color2\">Yandex, c&rsquo;est quoi ?<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-sdgs4g brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"gFozXToKGrLl\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-lh-xs-1_7 brz-ls-xs-0_7 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-16 brz-tp-xs-empty brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-text-lg-left brz-mt-lg-33 brz-css-xbYBf\" data-uniq-id=\"tPAWz\" data-generated-css=\"brz-css-lrqmK\">Yandex, souvent surnomm\u00e9 le \u00ab <a class=\"brz-cp-color5 link--external\" href=\"https:\/\/yandex.com\/\" data-brz-link-type=\"external\" target=\"_blank\" rel=\"noopener\">Google de la Russie<\/a> <span class=\"brz-cp-color7 brz-span\">\u00bb<\/span><span class=\" brz-span\">,<\/span> est le <strong>4\u1d49 moteur de recherche le plus utilis\u00e9 au monde<\/strong>. Fond\u00e9 en 1997 par <strong>Arkady Volozh<\/strong> et <strong>Ilya Segalovich<\/strong>, Yandex domine le march\u00e9 russe avec plus de <strong>65 %<\/strong> des parts de march\u00e9 (reliablesoft.net). En 2011, Yandex a fait sensation en entrant en bourse au NASDAQ, affirmant ainsi son statut de g\u00e9ant technologique. Mais Yandex ne s&rsquo;est pas arr\u00eat\u00e9 l\u00e0. L&rsquo;entreprise a aussi d\u00e9ploy\u00e9 ses ailes au-del\u00e0 de la Russie, proposant des versions localis\u00e9es de ses services en Turquie, en Bi\u00e9lorussie et au Kazakhstan.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"rAG1DQlX3uJW\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-lg-30 brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_3 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-30 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-tp-xs-empty brz-fs-xs-25 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-mt-xs-7 brz-mb-xs-15 brz-mb-lg-0 brz-css-s8pk2\" data-uniq-id=\"hHyZl\" data-generated-css=\"brz-css-gjAef\"><span class=\"brz-cp-color2\">Quels services Yandex offre-t-il pour les entreprises ? <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-z9en7h brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"yRDNHcDRgKFe\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-lg-33 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-css-nmglt\" data-generated-css=\"brz-css-cQQst\" data-uniq-id=\"tPK0U\">Il faut bien noter que c&rsquo;est le couteau suisse du web russe, pas juste un moteur de recherche ! Voici quelques-uns des services phares offerts par cette plateforme russe :<\/p>\n<ul>\n<li class=\"brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-mt-lg-33 brz-css-vElWI\" data-generated-css=\"brz-css-aLib4\" data-uniq-id=\"of3qR\"><strong>Recherche web : <\/strong>Yandex propose un moteur de recherche complet gr\u00e2ce \u00e0 des algorithmes avanc\u00e9s, ainsi qu&rsquo;une recherche d&rsquo;images et de vid\u00e9os adapt\u00e9e aux utilisateurs russophones.<\/li>\n<li class=\"brz-mt-lg-0 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-css-llbBd\" data-generated-css=\"brz-css-ea8bz\" data-uniq-id=\"vAuM0\"><strong>Yandex.Maps<\/strong> : un service de cartographie et de navigation GPS.<\/li>\n<li class=\"brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-mt-lg-0 brz-css-jAJbi\" data-generated-css=\"brz-css-uHZl3\" data-uniq-id=\"vbpjY\"><strong>Yandex.Mail<\/strong> : une bo\u00eete de r\u00e9ception sans spam, s\u00e9curis\u00e9e et fiable.<\/li>\n<li class=\"brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-mt-lg-0 brz-css-m3kRb\" data-generated-css=\"brz-css-s3Ds5\" data-uniq-id=\"fbxBH\"><strong>Yandex.Metrica<\/strong> : le Google Analytics russe pour analyser le trafic de votre site web.<\/li>\n<li class=\"brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-mt-lg-0 brz-css-na1UP\" data-generated-css=\"brz-css-zHEO9\" data-uniq-id=\"xZpCr\"><strong>Yandex.Direct<\/strong> : une plateforme pour g\u00e9rer ses campagnes publicitaires en ligne.<\/li>\n<li class=\"brz-mt-lg-0 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-css-mxA42\" data-generated-css=\"brz-css-rQIyW\" data-uniq-id=\"dqy_1\"><strong>Yandex.Market<\/strong> : un march\u00e9 en ligne pour trouver et acheter une multitude de produits.<\/li>\n<li class=\"brz-mt-lg-0 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-css-fU6yX\" data-generated-css=\"brz-css-jaMVF\" data-uniq-id=\"w_CYW\"><strong>Yandex.Translate<\/strong> : un service de traduction instantan\u00e9.<\/li>\n<\/ul>\n<p class=\"brz-mt-lg-33 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-css-aV_gh\" data-generated-css=\"brz-css-ih9Yd\" data-uniq-id=\"p7FK4\">En plus de ces services, Yandex investit \u00e9galement dans des technologies de pointe comme les v\u00e9hicules autonomes et l&rsquo;intelligence artificielle (IA), ce qui en fait un acteur majeur de l&rsquo;innovation technologique.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-sk6b1r brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"bWFTwNfUWDrk\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-ocdLI\" data-uniq-id=\"pewtp\" data-generated-css=\"brz-css-iNuQZ\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-xHd9Z\" data-uniq-id=\"zAW0u\" data-generated-css=\"brz-css-mnV24\"><strong>Ressources suppl\u00e9mentaires :<\/strong><\/p>\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-t5HGM\" data-uniq-id=\"vcMet\" data-generated-css=\"brz-css-bq7_p\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-mm9ax\" data-uniq-id=\"cp6p1\" data-generated-css=\"brz-css-qpEnn\">Une vue d&rsquo;ensemble d\u00e9taill\u00e9e de l&rsquo;histoire, des services et des \u00e9volutions r\u00e9centes de Yandex : <a class=\"link--external\" href=\"https:\/\/fr.wikipedia.org\/wiki\/Yandex\" data-brz-link-type=\"external\" target=\"_blank\" rel=\"noopener\">https:\/\/fr.wikipedia.org\/wiki\/Yandex<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"zfkLLprdql9G\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-tp-lg-heading2 brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_3 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-44 brz-ft-google brz-ff-palanquin brz-mb-lg-0 brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-tp-xs-empty brz-fs-xs-29 brz-mt-lg-40 brz-css-s07rB\" data-uniq-id=\"wxGdY\" data-generated-css=\"brz-css-rtkkR\"><strong style=\"opacity: 1;\">Pourquoi utiliser Yandex ? <\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-19ie9qo brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"ypx2pJnO_rAJ\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-lh-xs-1_7 brz-ls-xs-0_7 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-16 brz-tp-xs-empty brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-text-lg-left brz-mt-lg-33 brz-css-r_2hn\" data-uniq-id=\"no0M9\" data-generated-css=\"brz-css-d2Kzu\">Si votre objectif est de <strong>conqu\u00e9rir le march\u00e9 russe<\/strong>, Yandex devient incontournable. Gr\u00e2ce \u00e0 sa capacit\u00e9 \u00e0 s&rsquo;adapter aux <strong>sp\u00e9cificit\u00e9s locales<\/strong>, ce moteur de recherche comprend mieux que tout autre la langue et les nuances culturelles russes, ce qui vous donne un net avantage pour atteindre ce public cible. Compar\u00e9 \u00e0 Google, il est <strong>moins satur\u00e9 de contenus et d&rsquo;annonces<\/strong>, ce qui vous permet de<strong> vous d\u00e9marquer<\/strong> plus facilement et d&rsquo;obtenir un meilleur r\u00e9f\u00e9rencement naturel (SEO). De plus, les campagnes publicitaires y sont g\u00e9n\u00e9ralement moins co\u00fbteuses avec un <strong>co\u00fbt par clic (CPC) plus bas<\/strong>. En clair, si vous souhaitez que votre entreprise fleurisse en Russie, Yandex est votre meilleur choix !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1aurqw4 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"kqppQZnsNC5w\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-fs-xs-25 brz-tp-xs-empty brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-mb-lg-29 brz-mt-lg-50 brz-mt-xs-0 brz-tp-lg-empty brz-ff-palanquin_dark brz-ft-google brz-fs-lg-44 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_3 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-css-bqCcl\" data-generated-css=\"brz-css-eg41y\" data-uniq-id=\"il7WM\"><span class=\" brz-span\">Qu&rsquo;est-ce que Yandex Webmaster Tools ? <\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"vrzxbKCpY9nh\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-lg-30 brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_3 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-30 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-tp-xs-empty brz-fs-xs-25 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-mt-xs-7 brz-mb-xs-15 brz-mb-lg-0 brz-css-oZZ05\" data-uniq-id=\"clu1V\" data-generated-css=\"brz-css-yoNb0\"><span class=\"brz-cp-color2\">Des outils pour les propri\u00e9taires de sites sur Yandex<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-s2im66 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"fsctQmHnkpPh\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-lg-33 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-css-tS2i9\" data-generated-css=\"brz-css-v1kDY\" data-uniq-id=\"gNfMz\">Webmaster Tools est <strong>une bo\u00eete \u00e0 outils gratuite<\/strong> pour aider <strong>les propri\u00e9taires de sites web<\/strong> \u00e0 g\u00e9rer et optimiser leur pr\u00e9sence sur le moteur de recherche russe. Meilleure visibilit\u00e9 et performance \u00e0 la cl\u00e9 !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"yCsmi8l2Y7MH\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mb-lg-0 brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_3 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-30 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-tp-xs-empty brz-fs-xs-25 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-mt-xs-7 brz-mb-xs-15 brz-mt-lg-30 brz-css-fGBbP\" data-uniq-id=\"xYGYS\" data-generated-css=\"brz-css-lK8wr\"><span class=\"brz-cp-color2\">\u00c0 quoi servent les outils Yandex Webmaster Tools ?<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-8jlmwa brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"mm_iDP472Nf_\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-lg-33 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-css-clSG8\" data-generated-css=\"brz-css-pqrjL\" data-uniq-id=\"xjNH9\"><strong>Avec cette boite \u00e0 outils<\/strong>, vous pouvez facilement :<\/p>\n<ul>\n<li class=\"brz-mt-lg-33 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-bcp-color2 brz-css-mFKYC\" data-generated-css=\"brz-css-uauGc\" data-uniq-id=\"rBZ4K\">V\u00e9rifier l&rsquo;indexation des pages de votre site par YandexBot (le crawleur du moteur de recherche russe).<\/li>\n<li class=\"brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-mt-lg-0 brz-bcp-color2 brz-css-k0lXN\" data-generated-css=\"brz-css-x5pic\" data-uniq-id=\"zjmDG\">Rep\u00e9rer les probl\u00e8mes techniques.<\/li>\n<li class=\"brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-mt-lg-0 brz-bcp-color2 brz-css-sYcqT\" data-generated-css=\"brz-css-yICjC\" data-uniq-id=\"fJoQv\">Analyser les requ\u00eates de recherche qui attirent du trafic.<\/li>\n<li class=\"brz-mt-lg-0 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-bcp-color2 brz-css-wvtIw\" data-generated-css=\"brz-css-l7V9q\" data-uniq-id=\"o6dFw\">Recevoir des alertes pour des soucis de s\u00e9curit\u00e9.<\/li>\n<li class=\"brz-mt-lg-0 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-bcp-color2 brz-css-lrYKi\" data-generated-css=\"brz-css-l6iAZ\" data-uniq-id=\"f6zHQ\">Suivre les performances de votre site avec des rapports d\u00e9taill\u00e9s.<\/li>\n<\/ul>\n<p class=\"brz-mt-lg-0 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-css-ruiTB\" data-generated-css=\"brz-css-buuUp\" data-uniq-id=\"novAG\">\n<p class=\"brz-mt-lg-0 brz-text-lg-left brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-16 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0_7 brz-lh-xs-1_7 brz-css-zTdWf\" data-generated-css=\"brz-css-gNIL2\" data-uniq-id=\"zWPvC\">L&rsquo;outil Webmaster Tools vous aide \u00e0 optimiser votre contenu pour mieux correspondre aux attentes du public russe et augmente vos chances de vous positionner <strong>en t\u00eate des r\u00e9sultats de recherche<\/strong>. Cela vous permettra de g\u00e9n\u00e9rer un <strong>trafic cibl\u00e9 depuis la Russie<\/strong>. <span style=\"background-color: initial;\">Vous l&rsquo;aurez compris, l&rsquo;alternative russe \u00e0 Google est un alli\u00e9 pr\u00e9cieux pour votre <\/span><strong style=\"background-color: initial;\">strat\u00e9gie SEO<\/strong><span style=\"background-color: initial;\">.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1h6weqa brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"nl01BllNSrg1\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_3 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-44 brz-ft-google brz-ff-palanquin_dark brz-tp-lg-empty brz-mt-xs-0 brz-mt-lg-50 brz-mb-lg-29 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-tp-xs-empty brz-fs-xs-25 brz-css-gu00k\" data-uniq-id=\"aG5l2\" data-generated-css=\"brz-css-kcZf4\"><span class=\" brz-span\">Comment indexer son site sur Yandex ? <\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-txcsl6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"recMnLxp2lFb\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-css-nsylw\" data-uniq-id=\"e2LQk\" data-generated-css=\"brz-css-svCcF\">Voici maintenant 5 \u00e9tapes pour <strong>connecter votre site \u00e0 Yandex Webmaster Tools<\/strong>, ce qui vous permettra de suivre et d&rsquo;optimiser la pr\u00e9sence de votre site sur le moteur de recherche russe.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"jTd55w4_r84p\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-lg-50 brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_3 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-30 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-mb-lg-29 brz-tp-xs-empty brz-fs-xs-25 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-mt-xs-7 brz-mb-xs-15 brz-css-tvJRG\" data-uniq-id=\"x7YbA\" data-generated-css=\"brz-css-bM3_P\"><span class=\"brz-cp-color3 brz-pre-population-visible\"># 1 <\/span><span class=\"brz-cp-color3\">Cr\u00e9er son compte Yandex<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1ratcht brz-wrapper\">\n<div class=\"brz-image brz-css-mk41kq brz-css-1sc4qcq\" data-brz-custom-id=\"rTKeIZS6dW9j\"><img loading=\"lazy\" decoding=\"async\" class=\"brz-img alignnone\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/creer-un-compte-Yandex-2-835x378x90x0x746x337x1715096203.jpg\" alt=\"creer-compte-yandex\" width=\"746\" height=\"337\" \/><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1lrvoya brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"rfVYwFMWKCa2\">\n<div data-brz-translate-text=\"1\">\n<ol>\n<li class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-fw-xs-400 brz-fw-sm-400 brz-fs-xs-15 brz-fs-sm-15 brz-lh-xs-1_9 brz-lh-sm-1_9 brz-text-lg-left brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-lg-empty brz-css-yLUr7\" data-generated-css=\"brz-css-jjFGu\" data-uniq-id=\"s5GEC\">Rendez-vous sur le site de Yandex Webmaster Tools : <a class=\"link--external brz-cp-color5\" href=\"https:\/\/yandex.com\/\" data-brz-link-type=\"external\" target=\"_blank\" rel=\"noopener\">Yandex.com<\/a><\/li>\n<li class=\"brz-bcp-color2 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-fw-xs-400 brz-fw-sm-400 brz-fs-xs-15 brz-fs-sm-15 brz-lh-xs-1_9 brz-lh-sm-1_9 brz-text-lg-left brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-lg-empty brz-css-xcCTV\" data-generated-css=\"brz-css-j76nf\" data-uniq-id=\"dCI7T\">Cliquez sur<strong> \u00ab Connexion \u00bb<\/strong> si vous avez d\u00e9j\u00e0 un compte Yandex, ou sur <strong>\u00ab Inscription \u00bb<\/strong> pour cr\u00e9er un nouveau compte.<\/li>\n<\/ol>\n<p class=\"brz-bcp-color2 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-fw-xs-400 brz-fw-sm-400 brz-fs-xs-15 brz-fs-sm-15 brz-lh-xs-1_9 brz-lh-sm-1_9 brz-text-lg-left brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-lg-empty brz-css-jKoII\" data-generated-css=\"brz-css-ySYjd\" data-uniq-id=\"rb2DZ\">\n<p class=\"brz-bcp-color2 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-fw-xs-400 brz-fw-sm-400 brz-fs-xs-15 brz-fs-sm-15 brz-lh-xs-1_9 brz-lh-sm-1_9 brz-text-lg-left brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-tp-lg-empty brz-css-racxo\" data-generated-css=\"brz-css-nSQJ_\" data-uniq-id=\"qdyq9\">Suivez les instructions pour vous inscrire.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"woFmLH00NqJe\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-xs-13 brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-mt-lg-49 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_3 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-mb-lg-26 brz-css-soTRC\" data-generated-css=\"brz-css-wB3wZ\" data-uniq-id=\"nVYS2\"><span class=\"brz-cp-color3 brz-pre-population-visible\"># 2 <\/span><span class=\"brz-cp-color3\">Ajouter votre site web<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1esx4gk brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"zfNzkE0XxYDk\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-bcp-color2 brz-css-sikaX\" data-uniq-id=\"t0gbG\" data-generated-css=\"brz-css-hpnQU\">Une fois connect\u00e9, acc\u00e9dez au <a class=\"link--external brz-cp-color5\" href=\"https:\/\/webmaster.yandex.com\/welcome\/\" data-brz-link-type=\"external\" target=\"_blank\" rel=\"noopener\">site de Yandex Webmaster<\/a><span class=\"brz-cp-color2\">.<\/span><\/p>\n<p class=\"brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-bcp-color2 brz-css-hps61\" data-uniq-id=\"pNJPp\" data-generated-css=\"brz-css-gqifA\">\n<ol>\n<li class=\"brz-bcp-color2 brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-css-tvcdE\" data-uniq-id=\"olvlN\" data-generated-css=\"brz-css-qoI5N\">Cliquez sur <strong>\u00ab Ajouter un site \u00bb<\/strong> et entre l&rsquo;URL compl\u00e8te de votre site web dans le champ pr\u00e9vu.<\/li>\n<li class=\"brz-bcp-color2 brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-css-seFVE\" data-uniq-id=\"vD4pb\" data-generated-css=\"brz-css-dh_vV\">Cliquez sur <strong>\u00ab Ajouter \u00bb<\/strong>.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-6nxsjq brz-wrapper\">\n<div class=\"brz-image brz-css-wbfpv6\" data-brz-custom-id=\"tB3YArkqYM39\"><img loading=\"lazy\" decoding=\"async\" class=\"brz-img alignnone\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/ajouter-un-site-Yandex-786x359x0x0x786x359x1715096705.jpg\" alt=\"ajouter-site-yandex\" width=\"786\" height=\"359\" \/><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-j55a89 brz-wrapper\">\n<div class=\"brz-image brz-css-18r4rw5\" data-brz-custom-id=\"wJjWLVW0Gmm7\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/adresse-du-site-sur-Yandex-794x359x4x0x786x359x1715096859.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"j1sJGFBVWeeg\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-xs-0 brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_3 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-30 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-mb-lg-0 brz-mt-lg-48 brz-css-xwknV\" data-uniq-id=\"eDzit\" data-generated-css=\"brz-css-iyuSM\"><span class=\"brz-cp-color3 brz-pre-population-visible\"># 3 <\/span><span class=\"brz-cp-color3\">V\u00e9rifier la propri\u00e9t\u00e9 du site<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"wKUIZK9C3Jpz\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-bcp-color2 brz-mb-lg-33 brz-mt-lg-29 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-css-yvNA_\" data-uniq-id=\"e4AiN\" data-generated-css=\"brz-css-bnh84\">Yandex va vous demander de <strong>confirmer que vous \u00eates bien le propri\u00e9taire du site<\/strong>. Vous aurez le choix entre plusieurs m\u00e9thodes de v\u00e9rification :<\/p>\n<ul>\n<li class=\"brz-mb-lg-0 brz-mt-lg-0 ql-indent-1 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-bcp-color2 brz-css-yMWvh\" data-uniq-id=\"nkpSx\" data-generated-css=\"brz-css-s857z\">T\u00e9l\u00e9charger <strong>un fichier HTML<\/strong> fourni par le moteur de recherche et le placer \u00e0 la racine de votre site web.<\/li>\n<li class=\"brz-bcp-color2 brz-mt-lg-0 brz-mb-lg-0 ql-indent-1 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-css-lBHVZ\" data-uniq-id=\"paFDj\" data-generated-css=\"brz-css-c3Rzq\">Ajouter <strong>une balise m\u00e9ta<\/strong> dans la section\u00a0&lt;head&gt; de votre site.<\/li>\n<li class=\"brz-bcp-color2 brz-mt-lg-0 brz-mb-lg-0 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google ql-indent-1 brz-css-zWRPq\" data-uniq-id=\"bbjil\" data-generated-css=\"brz-css-wFvIL\">Utiliser <strong>un enregistrement DNS<\/strong> pour prouver la propri\u00e9t\u00e9 via votre fournisseur de domaine.<\/li>\n<\/ul>\n<p class=\"brz-mb-lg-33 brz-mt-lg-29 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-bcp-color2 brz-css-a_u9a\" data-uniq-id=\"o_G6L\" data-generated-css=\"brz-css-g1ss7\">Choisissez la m\u00e9thode qui vous convient le mieux et suivez les instructions fournies par le moteur de recherche russe.<\/p>\n<p class=\"brz-mt-lg-29 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-bcp-color2 brz-mb-lg-0 brz-css-jFC1a\" data-uniq-id=\"aTGfl\" data-generated-css=\"brz-css-oReex\">\u27a1\ufe0f Personnellement, je trouve que l&rsquo;ajout de <strong><em><u>la balise m\u00e9ta <\/u><\/em><\/strong> est<strong> la solution la plus simple<\/strong>.<\/p>\n<p class=\"brz-mt-lg-29 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-bcp-color2 brz-mb-lg-0 brz-css-gsHPq\" data-uniq-id=\"nAFu6\" data-generated-css=\"brz-css-dP70i\">Si vous utilisez <strong>WordPress<\/strong>, je vous recommande d&rsquo;installer et d&rsquo;activer le plugin <strong>RankMath<\/strong>. C&rsquo;est un plugin SEO gratuit pour WordPress. Il vous aidera \u00e0 optimiser vos contenus et votre site web pour les moteurs de recherche, y compris Yandex.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"uoN9WKS3mltj\">\n<div data-brz-translate-text=\"1\">\n<ol>\n<li class=\"brz-mb-lg-0 brz-bcp-color2 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-mt-lg-29 brz-css-zRlPd\" data-generated-css=\"brz-css-uhgRd\" data-uniq-id=\"ovVmg\">Copier le code de la balise m\u00e9ta Tag depuis Yandex Webmaster Tools.<\/li>\n<li class=\"brz-mb-lg-0 brz-bcp-color2 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-mt-lg-29 brz-css-xq_gM\" data-generated-css=\"brz-css-ooBhv\" data-uniq-id=\"evPu7\">Rendez-vous sur l&rsquo;extension RankMath et descendez \u00e0 la section <strong>\u00ab R\u00e9glages g\u00e9n\u00e9raux \u2192 Outils Webmaster \u00bb<\/strong>.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1mstc90 brz-wrapper\">\n<div class=\"brz-image brz-css-jpq9i3\" data-brz-custom-id=\"qyC3rV8aVHJt\"><img loading=\"lazy\" decoding=\"async\" class=\"brz-img alignnone\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/Yandex-meta-tag-786x359x0x0x786x359x1715098321.jpg\" alt=\"balise-meta-yandex\" width=\"786\" height=\"359\" \/><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"nFzhcy0mScPu\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-text-lg-center brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-14 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-mt-lg-0 brz-mb-lg-0 brz-bcp-color2 brz-css-yYbo4\" data-generated-css=\"brz-css-wk9nJ\" data-uniq-id=\"p46Xt\"><span class=\"brz-cp-color7\">Capture \u00e9cran : balise m\u00e9ta tag sur Yandex \u00e0 copier<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1v2m5as brz-wrapper\">\n<div class=\"brz-image brz-css-1ddds0k\" data-brz-custom-id=\"mVOdY3TF9kZc\"><img loading=\"lazy\" decoding=\"async\" class=\"brz-img alignnone\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/Rankmath-seo-Yandex-914x363x5x0x905x363x1715111620.png\" alt=\"Rankmath-yandex\" width=\"905\" height=\"363\" \/><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"gKehpu7BV0mB\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-bcp-color2 brz-mb-lg-0 brz-mt-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-14 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-text-lg-center brz-css-aiRIq\" data-uniq-id=\"pt_UU\" data-generated-css=\"brz-css-cdMd5\"><span class=\"brz-cp-color7\">Capture \u00e9cran : <\/span><span class=\"brz-cp-color7\">balise m\u00e9ta tag \u00e0 coller dans \u00ab <\/span><span class=\"brz-cp-color7\">ID de v\u00e9rification Yandex \u00bb sur RankMath<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"i0ScujLs_AQS\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mb-lg-0 brz-bcp-color2 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-mt-lg-29 brz-css-w3oK0\" data-generated-css=\"brz-css-amYLu\" data-uniq-id=\"s9Ul4\">3. Coller votre balise m\u00e9ta dans le <strong>champ ID de v\u00e9rification Yandex<\/strong> et cliquez sur <strong>\u00ab Enregistrer les modifications \u00bb<\/strong>.<\/p>\n<p class=\"brz-mb-lg-0 brz-bcp-color2 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-mt-lg-29 brz-css-cHwVo\" data-generated-css=\"brz-css-fLMHV\" data-uniq-id=\"ii5zM\">4. Ensuite, retournez sur l&rsquo;outil Webmaster Tools et cliquez sur <strong>\u00ab V\u00e9rifier \u00bb<\/strong> pour la confirmation de la modification. La v\u00e9rification peut prendre quelques heures, car le moteur de recherche russe doit explorer votre site web et identifier la balise m\u00e9ta.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"oAdnKcPbGxeV\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mb-lg-0 brz-bcp-color2 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-mt-lg-29 brz-css-lXHNg\" data-generated-css=\"brz-css-mA971\" data-uniq-id=\"rzCJk\">Et avec <strong>le plugin<\/strong> <strong>Yoast SEO<\/strong>, comment \u00e7a marche ? C&rsquo;est tout aussi simple. Acc\u00e9dez \u00e0 votre tableau de bord WordPress, puis naviguez vers \u00ab SEO \u00bb suivi de \u00ab G\u00e9n\u00e9ral \u00bb. S\u00e9lectionnez ensuite l&rsquo;onglet \u00ab Outils pour les webmasters \u00bb. Dans la section \u00ab Yandex \u00bb, ins\u00e9rez le code de v\u00e9rification que vous avez copi\u00e9 pr\u00e9c\u00e9demment. Pour terminer, cliquez sur \u00ab Enregistrer les modifications \u00bb.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"eOGMD746yaZ5\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-xs-15 brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-mb-lg-0 brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_7 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-30 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-mt-lg-40 brz-css-cokLM\" data-generated-css=\"brz-css-lhp65\" data-uniq-id=\"efNlv\"><span class=\"brz-cp-color3 brz-pre-population-visible\"># 4 <\/span><span class=\"brz-cp-color3\">Configurer les param\u00e8tres du site<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-8ij425 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"o2Dan4WeYsxx\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-oKyMm\" data-uniq-id=\"mijGv\" data-generated-css=\"brz-css-enSjg\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-dbHPe\" data-uniq-id=\"xxejP\" data-generated-css=\"brz-css-qXqUY\">Apr\u00e8s la v\u00e9rification, on vous demandera de <strong>confirmer votre adresse mail<\/strong>. Et voil\u00e0, vous \u00eates pr\u00eat \u00e0 explorer les diff\u00e9rents onglets et options disponibles dans Yandex Webmaster Tools !<\/p>\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-xcJVB\" data-uniq-id=\"nZKfi\" data-generated-css=\"brz-css-vczrM\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-xAeJn\" data-uniq-id=\"duCE6\" data-generated-css=\"brz-css-uPbDR\">Maintenant :<\/p>\n<ol>\n<li class=\"brz-bcp-color2 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-ad55F\" data-uniq-id=\"sUC14\" data-generated-css=\"brz-css-hk1Mg\">Configurez les param\u00e8tres de g\u00e9olocalisation si vous ciblez sp\u00e9cifiquement certaines r\u00e9gions.<\/li>\n<li class=\"brz-bcp-color2 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-hhtNt\" data-uniq-id=\"fc6xA\" data-generated-css=\"brz-css-s8LgA\">Soumettez <strong>un sitemap<\/strong> pour aider Yandex \u00e0 mieux indexer votre site. Cela se fait via l&rsquo;onglet <strong>\u00ab Indexation \u00bb<\/strong> o\u00f9 vous ajouterez l&rsquo;URL de votre sitemap.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1veahn brz-wrapper\">\n<div class=\"brz-image brz-css-12efqhc\" data-brz-custom-id=\"xEUEvh7FOV97\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/sitemap-yandex-995x177x0x0x995x177x1715115291.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1qeqztu brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"kqu1lKzfaWWB\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-j7u_R\" data-uniq-id=\"oLtNu\" data-generated-css=\"brz-css-uxaLl\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-tBXuw\" data-uniq-id=\"hLXgO\" data-generated-css=\"brz-css-o3Ea2\">Vous cherchez l&rsquo;adresse de votre sitemap ? G\u00e9n\u00e9ralement, vous pouvez la trouver \u00e0 l&rsquo;URL standard, comme <strong>www.nomdusite.com\/sitemap.xml<\/strong>. C&rsquo;est l\u00e0 que la plupart des sites web mettent leur sitemap, alors c&rsquo;est un bon point de d\u00e9part ! Retrouvez un article enti\u00e8rement d\u00e9di\u00e9 \u00e0 ce sujet <a class=\"link--external brz-cp-color5\" href=\"https:\/\/www.noesna.com\/comment-trouver-le-sitemap-dun-site\/\" data-brz-link-type=\"external\">ici<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"cFVwibqYAsoj\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-lg-40 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_7 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-mb-lg-0 brz-tp-xs-empty brz-fs-xs-25 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-mt-xs-15 brz-css-nKh0I\" data-uniq-id=\"fBMCu\" data-generated-css=\"brz-css-cRZg1\"><span class=\"brz-pre-population-visible brz-cp-color3\"># 5 <\/span><span class=\"brz-cp-color3\">Analyser les donn\u00e9es <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-hi1577 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"lNo1LF5IV0jH\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-ybT2K\" data-uniq-id=\"gxGmL\" data-generated-css=\"brz-css-pVj6X\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-bRL0A\" data-uniq-id=\"gRkGr\" data-generated-css=\"brz-css-rrM8p\">Servez-vous des rapports et des outils du moteur de recherche russe pour <strong>surveiller les performances de votre site<\/strong>. Vous pourrez analyser le trafic, rep\u00e9rer les erreurs d&rsquo;indexation, identifier les mots cl\u00e9s qui fonctionnent bien, et bien plus encore. Pour une analyse plus d\u00e9taill\u00e9e, int\u00e9grez \u00e9galement <strong>l&rsquo;outil SEO<\/strong> <strong>Yandex Metrica<\/strong>, l&rsquo;\u00e9quivalent russe de Google Analytics. Enfin, n&rsquo;oubliez pas que pour garantir une indexation optimale, <strong>la qualit\u00e9 du contenu<\/strong> est la cl\u00e9 ultime !<\/p>\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-r9lKh\" data-uniq-id=\"lvgbJ\" data-generated-css=\"brz-css-yn8pX\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-text-lg-left brz-css-wPUxH\" data-uniq-id=\"yluyc\" data-generated-css=\"brz-css-jN3Ze\">\u00c0 savoir : m\u00eame si Yandex est en Russie, d\u00e8s que vous g\u00e9rez des donn\u00e9es de r\u00e9sidents de l&rsquo;UE, le <strong>RGPD<\/strong> (R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es) vous oblige \u00e0 s\u00e9curiser ces donn\u00e9es, \u00e0 recueillir un consentement clair et \u00e0 \u00eatre transparent sur leur utilisation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-npi034 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"kDdGfUloiKsc\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-v_n4A\" data-uniq-id=\"o7jYh\" data-generated-css=\"brz-css-ufStq\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-hGsOS\" data-uniq-id=\"oVTCy\" data-generated-css=\"brz-css-aPzBf\"><strong>Mes Conseils :<\/strong><\/p>\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-bnTjW\" data-uniq-id=\"lrHPg\" data-generated-css=\"brz-css-d0E7Z\">\n<ul>\n<li class=\"brz-bcp-color2 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-dJ_e6\" data-uniq-id=\"qx3is\" data-generated-css=\"brz-css-sDmdO\">Cr\u00e9ez un compte Yandex Webmaster Tools d\u00e8s que possible pour travailler la pr\u00e9sence de votre site sur ce moteur de recherche.<\/li>\n<li class=\"brz-bcp-color2 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-t07A0\" data-uniq-id=\"slnrY\" data-generated-css=\"brz-css-xBp6m\">Soumettez en priorit\u00e9 votre sitemap XML pour faciliter l&rsquo;indexation de votre site par le moteur de recherche russe.<\/li>\n<li class=\"brz-bcp-color2 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-qazkB\" data-uniq-id=\"neOwX\" data-generated-css=\"brz-css-btBRb\">Assurez-vous que votre site est bien optimis\u00e9 pour les appareils mobiles. Yandex privil\u00e9gie les sites mobiles-friendly dans ses r\u00e9sultats de recherche, tout comme Google !<\/li>\n<li class=\"brz-bcp-color2 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-yjf5g\" data-uniq-id=\"rE_Ho\" data-generated-css=\"brz-css-uNX9V\">Analysez r\u00e9guli\u00e8rement les donn\u00e9es de Yandex Webmaster Tools pour identifier les points d&rsquo;am\u00e9lioration et optimiser votre site en cons\u00e9quence.<\/li>\n<li class=\"brz-bcp-color2 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-iQzRf\" data-uniq-id=\"pDmxM\" data-generated-css=\"brz-css-yGQ1Y\">N&rsquo;h\u00e9sitez pas \u00e0 contacter le support du moteur de recherche si vous avez des questions ou des probl\u00e8mes.<\/li>\n<\/ul>\n<p class=\"brz-bcp-color2 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-fs6h7\" data-uniq-id=\"vwotK\" data-generated-css=\"brz-css-cmLAl\">\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-gmyksr brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"mI5e3KGmJ0AJ\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-jb2vX\" data-uniq-id=\"qsRyO\" data-generated-css=\"brz-css-wk7V4\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-u2I8o\" data-uniq-id=\"mxSP8\" data-generated-css=\"brz-css-m5Wr9\"><strong>Ressources suppl\u00e9mentaires :<\/strong><\/p>\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-c4fWQ\" data-uniq-id=\"pIzBX\" data-generated-css=\"brz-css-pRhoS\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-saaEw\" data-uniq-id=\"mE8mY\" data-generated-css=\"brz-css-q1xaf\">Tutoriel Yandex Webmaster Tools \/ WordPress (anglais) : <a class=\"link--external\" href=\"https:\/\/www.youtube.com\/watch?v=IY4GWGnO63U\" data-brz-link-type=\"external\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=IY4GWGnO63U<\/a><\/p>\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-busyk\" data-uniq-id=\"cQjTi\" data-generated-css=\"brz-css-gXbj0\">Forum Webmaster Yandex : <a class=\"link--external\" href=\"https:\/\/yandex.com\/support\/webmaster\/service\/my-sites.html\" data-brz-link-type=\"external\" target=\"_blank\" rel=\"noopener\">https:\/\/yandex.com\/support\/webmaster\/service\/my-sites.html<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-f3yuxo brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"nOKClxHAZmYc\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-lg-0 brz-lh-xs-1_7 brz-ls-xs-0_7 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-16 brz-tp-xs-empty brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-text-lg-left brz-css-wlRJX\" data-uniq-id=\"yDWDj\" data-generated-css=\"brz-css-pR6VR\">Si vous cherchez \u00e0 optimiser la visibilit\u00e9 de votre site web sur le march\u00e9 russe, Yandex Webmaster Tools pourrait bien devenir votre alli\u00e9 le plus pr\u00e9cieux.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"pwtdepvn6FjJ\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-mb-xs-6 brz-mt-xs-4 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-45 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_3 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-tp-xs-empty brz-fs-xs-30 brz-mt-lg-47 brz-mb-lg-29 brz-css-y6EoT\" data-generated-css=\"brz-css-tItsF\" data-uniq-id=\"nKZGB\"><strong style=\"opacity: 1;\">Optimiser votre site pour le SEO sur Yandex<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1eodn3m brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"pT5lfatz15Ot\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-css-cnpuF\" data-generated-css=\"brz-css-fOXNL\" data-uniq-id=\"o2Cut\">Maintenant que votre site est index\u00e9 sur Yandex, parlons un peu SEO ! Ce moteur de recherche a ses petites sp\u00e9cificit\u00e9s qui diff\u00e8rent de Google, et quelques astuces peuvent vraiment faire la diff\u00e9rence pour que votre site brille aux yeux des utilisateurs russes. Pas de panique, c&rsquo;est plus simple qu&rsquo;il n&rsquo;y para\u00eet !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"mJcHdJlD0S6B\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-xs-15 brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-mb-lg-0 brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_7 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-30 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-mt-lg-40 brz-css-sflmL\" data-generated-css=\"brz-css-kaPru\" data-uniq-id=\"aFNPU\"><span class=\"brz-cp-color3\">Le pouvoir de la g\u00e9olocalisation <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1408mrg brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"xLsedgKKMZIf\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-jfRtf\" data-uniq-id=\"ioWsD\" data-generated-css=\"brz-css-mwNaG\">Yandex adore savoir o\u00f9 vous vous trouvez ! Plus s\u00e9rieusement, ce moteur privil\u00e9gie souvent les r\u00e9sultats locaux. Donc, si vous ciblez une r\u00e9gion en particulier, pensez \u00e0 bien configurer la g\u00e9olocalisation dans Yandex Webmaster Tools. Cela permet de mieux positionner votre site l\u00e0 o\u00f9 vos futurs clients vous cherchent.<\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-fnjiZ\" data-uniq-id=\"z3Ksi\" data-generated-css=\"brz-css-eCVlT\">\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-sLgCV\" data-uniq-id=\"mL1px\" data-generated-css=\"brz-css-vU_eE\"><strong>Mon conseil<\/strong> : assurez-vous de sp\u00e9cifier la r\u00e9gion exacte que vous ciblez. Par exemple, si vous visez Moscou ou Saint-P\u00e9tersbourg, dites-le \u00e0 Yandex.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"iUpkyQlGJQGN\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-lg-40 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_7 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-mb-lg-0 brz-tp-xs-empty brz-fs-xs-25 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-mt-xs-15 brz-css-wZE5n\" data-uniq-id=\"nbJDH\" data-generated-css=\"brz-css-wH8VQ\"><span class=\"brz-cp-color3\">Adaptez votre contenu au march\u00e9 russe<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-p34zek brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"sXYRI84tMqc1\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-vjaAG\" data-uniq-id=\"n1zha\" data-generated-css=\"brz-css-zEq84\">Le contenu, c\u2019est le roi. Et sur Yandex, ce roi doit parler la langue du peuple. Si votre site s\u2019adresse aux Russes, il est important d\u2019utiliser un russe clair et naturel. Les traductions automatiques ? \u00c0 \u00e9viter ! Yandex valorise les sites bien r\u00e9dig\u00e9s et adapt\u00e9s \u00e0 la culture locale.<\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-rE08G\" data-uniq-id=\"elLo4\" data-generated-css=\"brz-css-sPyp2\">\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-zdchK\" data-uniq-id=\"h537h\" data-generated-css=\"brz-css-aHDp6\"><strong>Mon conseil<\/strong> : faites relire vos textes par un locuteur natif pour \u00eatre s\u00fbr que tout sonne naturel et fluide. Le bonus ? Cela vous aidera \u00e0 mieux connecter avec votre public !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"nXZq1VqGGvUq\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-lg-40 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_7 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-mb-lg-0 brz-tp-xs-empty brz-fs-xs-25 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-mt-xs-15 brz-css-gfQUn\" data-uniq-id=\"qnijT\" data-generated-css=\"brz-css-oYshg\"><span class=\"brz-cp-color3\">Pourquoi les liens locaux comptent pour Yandex ?<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-y9lsw3 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"sCwMNFAb_Vp3\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-css-eNvqM\" data-generated-css=\"brz-css-rg_sn\" data-uniq-id=\"z8wkO\">Sur Yandex, ce ne sont pas seulement les backlinks en g\u00e9n\u00e9ral qui comptent, mais surtout ceux provenant de sites locaux et pertinents. Plus vous avez de liens en provenance de sites russes de qualit\u00e9, plus votre site sera bien vu par Yandex.<\/p>\n<p class=\"brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-css-ttXyc\" data-generated-css=\"brz-css-rg_sn\" data-uniq-id=\"z8wkO\">\n<p class=\"brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-css-aZhwY\" data-generated-css=\"brz-css-tjdnm\" data-uniq-id=\"wAh_V\"><strong>Mon conseil<\/strong> : plut\u00f4t que de chercher des liens partout dans le monde, concentrez-vous sur des collaborations avec des sites russes ou des partenaires locaux dans votre secteur.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"ljsBV74W0iQ5\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-lg-40 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_7 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-mb-lg-0 brz-tp-xs-empty brz-fs-xs-25 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-mt-xs-15 brz-css-padG3\" data-uniq-id=\"zQq4a\" data-generated-css=\"brz-css-h0XT9\"><span class=\"brz-cp-color3\">Votre site en version express<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1osxubu brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"bqjD1G8tvgh8\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-css-gxYpw\" data-generated-css=\"brz-css-hrncz\" data-uniq-id=\"iboDx\">On le sait, les utilisateurs n\u2019aiment pas attendre. Et Yandex non plus ! Si votre site met trop de temps \u00e0 charger, Yandex risque de le rel\u00e9guer au second plan. Heureusement, il existe un outil bien pratique : Yandex.Turbo. Il permet de cr\u00e9er des versions ultra-l\u00e9g\u00e8res de vos pages pour un chargement express.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"gim5MSalNMu5\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-xs-15 brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-mb-lg-0 brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_7 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-30 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-mt-lg-40 brz-css-xqmzh\" data-generated-css=\"brz-css-w6wem\" data-uniq-id=\"m0bAh\"><span class=\"brz-cp-color3\">Un \u0153il sur le comportement des utilisateurs <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1p07ri8 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"dGu3YSBNluJk\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-css-eJ9N6\" data-generated-css=\"brz-css-f27j3\" data-uniq-id=\"ufFug\">Yandex fait tr\u00e8s attention \u00e0 la fa\u00e7on dont les gens interagissent avec votre site. Est-ce qu\u2019ils restent longtemps sur vos pages ? Est-ce qu\u2019ils cliquent sur d\u2019autres liens ? Tous ces petits signaux, comme le taux de rebond, comptent pour Yandex. Plus les utilisateurs sont engag\u00e9s, mieux c&rsquo;est pour votre classement !<\/p>\n<p class=\"brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-css-tPnsi\" data-generated-css=\"brz-css-ghHjN\" data-uniq-id=\"cPrhU\">\n<p class=\"brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-css-rdSVH\" data-generated-css=\"brz-css-ghkpE\" data-uniq-id=\"fRrvG\"><strong>Mon conseil<\/strong> : utilisez Yandex.Metrica pour comprendre ce qui pla\u00eet \u00e0 vos visiteurs et ajustez vos contenus en cons\u00e9quence.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"nwepDQASYrAI\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mt-lg-40 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_7 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-mb-lg-0 brz-tp-xs-empty brz-fs-xs-25 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-mt-xs-15 brz-css-fGn83\" data-uniq-id=\"ae1Gf\" data-generated-css=\"brz-css-s0xfY\"><span class=\"brz-cp-color3\">Pas de tricherie <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1vg8ckb brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"cDgwBagdR5cG\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-css-xozYZ\" data-generated-css=\"brz-css-u76Zn\" data-uniq-id=\"aXiue\">Tout comme Google, il a ses filtres antispam qui p\u00e9nalisent les pratiques douteuses, comme le bourrage de mots-cl\u00e9s ou les liens artificiels. Gardez tout naturel et authentique, et vous \u00e9viterez les mauvaises surprises. Ne cherchez pas \u00e0 tromper l\u2019algorithme. Restez authentique et privil\u00e9giez toujours la qualit\u00e9 sur la quantit\u00e9.<\/p>\n<p class=\"brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-css-s_H7D\" data-generated-css=\"brz-css-q2OYZ\" data-uniq-id=\"wb4Du\">\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"rZRsiG8jMoYv\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-mb-xs-6 brz-mt-xs-4 brz-mb-lg-66 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-45 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_3 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-tp-xs-empty brz-fs-xs-30 brz-mt-lg-47 brz-css-foA84\" data-generated-css=\"brz-css-s7jbZ\" data-uniq-id=\"nPWlF\"><strong style=\"opacity: 1;\">Ce qu&rsquo;il faut retenir<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1cikdvu brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-9menbg\" data-brz-custom-id=\"lqpcEHgIAyhA\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-eJNtf\" data-uniq-id=\"iIvJz\" data-generated-css=\"brz-css-yFUmx\">Yandex, c&rsquo;est votre s\u00e9same pour conqu\u00e9rir le web russe ! C&rsquo;est une plateforme compl\u00e8te qui offre une panoplie de services, id\u00e9ale pour ceux qui veulent percer sur le march\u00e9 russe. Les outils pour webmasters de Yandex sont indispensables pour optimiser votre pr\u00e9sence en ligne. Diagnostics techniques, analyses de trafic, mesures de s\u00e9curit\u00e9&#8230; Tout est pass\u00e9 au crible pour vous offrir une pr\u00e9sence en ligne irr\u00e9prochable. Et pour vous lancer dans cette aventure, rien de plus simple :<\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-u7od2\" data-uniq-id=\"yQpVx\" data-generated-css=\"brz-css-bHtd0\">\n<ul>\n<li class=\"brz-bcp-color2 brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-kXMRi\" data-uniq-id=\"yjnHj\" data-generated-css=\"brz-css-wkXkx\">Inscrivez-vous sur Yandex Webmaster Tools.<\/li>\n<li class=\"brz-bcp-color2 brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-nmMFT\" data-uniq-id=\"uI_Oi\" data-generated-css=\"brz-css-l3MJI\">Ajoutez votre site web.<\/li>\n<li class=\"brz-bcp-color2 brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-jnwcS\" data-uniq-id=\"y3sRj\" data-generated-css=\"brz-css-gVXQ3\">V\u00e9rifiez sa propri\u00e9t\u00e9.<\/li>\n<li class=\"brz-bcp-color2 brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-qxc7J\" data-uniq-id=\"csZBX\" data-generated-css=\"brz-css-dDh12\">Configurez les param\u00e8tres.<\/li>\n<li class=\"brz-bcp-color2 brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-sLMGv\" data-uniq-id=\"oHIvi\" data-generated-css=\"brz-css-iZegv\">Analysez les donn\u00e9es et boostez vos performances.<\/li>\n<\/ul>\n<p class=\"brz-bcp-color2 brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-xaXhd\" data-uniq-id=\"sixSz\" data-generated-css=\"brz-css-yOFsF\">\n<p class=\"brz-bcp-color2 brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-jbtzM\" data-uniq-id=\"ebc8T\" data-generated-css=\"brz-css-fEt9s\">Mais ne vous arr\u00eatez pas l\u00e0 ! Pour optimiser votre SEO sur Yandex, adaptez votre contenu \u00e0 la culture russe, obtenez des backlinks locaux, et boostez la vitesse de votre site. Utilisez Yandex.Metrica pour suivre vos utilisateurs et ajuster votre strat\u00e9gie.<\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-xGw7z\" data-uniq-id=\"o75oZ\" data-generated-css=\"brz-css-hMUUh\">\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-iR8bm\" data-uniq-id=\"oei38\" data-generated-css=\"brz-css-fQNhJ\">Pr\u00eat \u00e0 booster votre pr\u00e9sence sur le march\u00e9 russe ? Commencez \u00e0 optimiser votre site pour un succ\u00e8s sans fronti\u00e8res ! N&rsquo;h\u00e9sitez pas \u00e0 me contacter si vous avez des questions ou si vous avez besoin d&rsquo;un coup de pouce pour commencer \u00e0 r\u00e9f\u00e9rencer votre site internet.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-8mkr2 brz-wrapper\">\n<div class=\"brz-comments brz-css-1e60fkd\" data-brz-custom-id=\"fo4KpNmPsEbK\">\n<div class=\"brz-facebook fb-comments\" data-width=\"100%\" data-numposts=\"10\" data-colorscheme=\"light\" data-href=\"\" data-lang=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_wB4cvJ6NjKtS\" class=\"brz-section brz-css-re3piy\">\n<div class=\"brz-section__content brz-section--boxed brz-css-mrhewl brz-css-ef8jdt\" data-brz-custom-id=\"nat_WFR506WR\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-vfiku9\">\n<div class=\"brz-row__container brz-css-oe0xul\" data-brz-custom-id=\"uGx_SJ0tzF5T\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-txq8j brz-css-q9rf0k\">\n<div class=\"brz-columns brz-css-tioypq brz-css-1cz57qp\" data-brz-custom-id=\"eL9rIkuwPssN\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-xv9q1a brz-css-1mwfafp\">\n<div id=\"\" class=\"brz-css-8mkr2 brz-css-1n91gp1 brz-wrapper\">\n<div class=\"brz-carousel brz-css-1sb07vv brz-css-1xole7m\" data-brz-custom-id=\"mV9onWOkoxE2\">\n<div class=\"brz-carousel__slider\" data-slides-to-show=\"1\" data-slides-to-scroll=\"1\" data-arrows=\"false\" data-dots=\"false\" data-dots-class=\"brz-slick-slider__dots brz-slick-slider__dots--none\" data-auto-play=\"false\" data-auto-play-speed=\"3000\" data-swipe=\"true\" data-fade=\"false\" data-transition-speed=\"3.5\" data-responsive=\"%5B%7B%22breakpoint%22%3A991%2C%22settings%22%3A%7B%22slidesToShow%22%3A1%2C%22slidesToScroll%22%3A1%7D%7D%2C%7B%22breakpoint%22%3A767%2C%22settings%22%3A%7B%22slidesToShow%22%3A1%2C%22slidesToScroll%22%3A1%7D%7D%5D\">\n<div class=\"brz-carousel__item\">\n<div 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Mais il y a pourtant un g\u00e9ant moins connu qui domine un vaste territoire : Yandex. Alors, c&rsquo;est quoi ? Surnomm\u00e9 le \u00ab Google russe \u00bb, ce moteur de recherche est tr\u00e8s populaire en Russie, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2111","post","type-post","status-publish","format-standard","hentry","category-seo"],"modified_by":"M\u00e9lanie Robin","brizy_media":[],"_links":{"self":[{"href":"https:\/\/noesna.com\/en\/wp-json\/wp\/v2\/posts\/2111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noesna.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noesna.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noesna.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noesna.com\/en\/wp-json\/wp\/v2\/comments?post=2111"}],"version-history":[{"count":0,"href":"https:\/\/noesna.com\/en\/wp-json\/wp\/v2\/posts\/2111\/revisions"}],"wp:attachment":[{"href":"https:\/\/noesna.com\/en\/wp-json\/wp\/v2\/media?parent=2111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noesna.com\/en\/wp-json\/wp\/v2\/categories?post=2111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noesna.com\/en\/wp-json\/wp\/v2\/tags?post=2111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}