{"id":5881,"date":"2025-08-16T18:30:16","date_gmt":"2025-08-16T16:30:16","guid":{"rendered":"https:\/\/noesna.com\/?page_id=5881"},"modified":"2026-09-30T20:16:00","modified_gmt":"2026-09-30T18:16:00","slug":"etude-cas-emailing-b2b","status":"publish","type":"page","link":"https:\/\/noesna.com\/en\/etude-cas-emailing-b2b\/","title":{"rendered":"B2B Emailing: Measurable Results from the First Campaign"},"content":{"rendered":"
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B2B Mailing Case \/ Multi-channel Strategy<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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B2B Emailing: Measurable Results from the First Campaign<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n
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A media object specialist wanted to accelerate the sale of customizable products to large organizations in the health and welfare sectors.<\/span><\/p>\n

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I was already piloting their <\/span>SEO<\/strong> (natural referencing) and <\/span>SEA <\/strong>(paid referencing), but one lever remained under-exploited: <\/span>emailing<\/strong>.<\/span><\/p>\n

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And in 2025, that means missing out on real business opportunities. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Let\u2019s talk about your next campaign<\/span><\/a><\/div>\n
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What results did the email campaign produce?<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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In less than <\/span>15 days<\/strong>, this campaign generated:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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CTR \u2248 2.5 %<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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The campaign converted well, with an email click-through rate above the industry average.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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A firm order <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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Large order of <\/span>2,050 units.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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4 qualified leads in progress<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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Decision-makers engaged in the final phase of negotiations.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Why integrate emailing into a multi-channel strategy?<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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AI is gaining ground and zero-click searches are exploding. Focusing solely on <\/span>SEO<\/strong>, it's like walking on a tightrope... without a net.<\/span><\/p>\n

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L'<\/span>B2B emailing<\/strong> then becomes a strategic asset: <\/span><\/p>\n

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