{"id":5491,"date":"2025-07-31T17:20:28","date_gmt":"2025-07-31T15:20:28","guid":{"rendered":"https:\/\/noesna.com\/?page_id=5491"},"modified":"2026-09-30T20:16:30","modified_gmt":"2026-09-30T18:16:30","slug":"cas-seo-ecommerce-maison","status":"publish","type":"page","link":"https:\/\/noesna.com\/en\/cas-seo-ecommerce-maison\/","title":{"rendered":"E-commerce: +160 % orders thanks to SEO in 3 months"},"content":{"rendered":"
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SEO \/ E-commerce Case<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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E-commerce: +143 % SEO traffic, +160 % orders in 3 months<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n
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In business since 2007, this e-commerce SME specializing in home and decoration items had almost <\/span>only on Google Ads<\/strong> to attract customers. Result: <\/span>costs <\/strong>which were soaring and a <\/span>heavy reliance on advertising<\/strong>. <\/span><\/p>\n

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In <\/span>3 months<\/strong>, she has <\/span>rebalanced its acquisition<\/strong> thanks to SEO: <\/span>more qualified traffic<\/strong>, of the <\/span>better engaged visitors<\/strong> and <\/span>orders<\/strong> on the rise.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Let's explore your SEO opportunities<\/span><\/a><\/div>\n
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What are the results in 3 months?<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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SEO has become the number one acquisition channel for e-commerce sites.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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+143% of non-brand SEO traffic<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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The share of visitors coming from Google increased from <\/span>17 % to 50.5 %<\/strong>The target was largely exceeded.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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+77 % visiting time<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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The average duration increased from 1 min 02 to 1 min 46, a sign of a <\/span>best engagement<\/strong>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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+160 % orders<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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THE <\/span>orders<\/strong> SEO results have jumped, with a conversion rate of around 2.2 %.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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+43.9 % pages per session<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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Visitors pass from<\/span> 1.8 to 2.6 pages<\/strong> per visit. They browse more and are more interested in products.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Decreased bounce rate<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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The bounce rate went from 60 % to 45 %, a sign of a <\/span>more engaged traffic<\/strong>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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-41.5 Ads traffic points<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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The share of paid traffic increased from <\/span>67% to 25.5 %<\/strong>. SEO now takes over.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Sources: GA, Google Search Console<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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SEO objectives<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Before the support, natural traffic represented only <\/span>17 %<\/strong> of the total, while SEO is one of the most profitable channels.<\/span><\/p>\n

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Objective<\/strong> : get out of the dependence on Ads, and:<\/span><\/p>\n

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