{"id":2899,"date":"2025-06-22T11:53:55","date_gmt":"2025-06-22T09:53:55","guid":{"rendered":"https:\/\/noesna.com\/?page_id=2899"},"modified":"2026-09-30T20:18:06","modified_gmt":"2026-09-30T18:18:06","slug":"etude-de-cas-seo-industrie-b2b","status":"publish","type":"page","link":"https:\/\/noesna.com\/en\/etude-de-cas-seo-industrie-b2b\/","title":{"rendered":"SEO Case Study \u2013 B2B Sector"},"content":{"rendered":"
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B2B \/ Industry SEO Case<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Visibility, authority, qualified leads: an effective B2B SEO strategy in 6 months<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n
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In a B2B sector that was both niche and complex, this company was starting from scratch: <\/span>no notoriety<\/strong> online, <\/span>invisible content<\/strong>, And <\/span>no SEO\/AI strategy<\/strong>Until now, everything was based on networking, word of mouth and business relationships.<\/span><\/p>\n

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In <\/span>6 months<\/strong>, it has established itself on Google for key queries in its market, and is starting to emerge in the responses of AI engines. Above all, it has built solid visibility: <\/span>expert content<\/strong>, <\/span>clear positioning<\/strong>, <\/span>authority <\/strong>sectoral, with the key to <\/span>qualified leads<\/strong>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Let's explore your SEO opportunities<\/span><\/a><\/div>\n
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What are the results in 6 months?<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Zero advertising, ever since. <\/span><\/p>\n

However, the first results have far exceeded expectations:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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+266 % prints<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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The site has been displayed <\/span>almost 4 times more<\/strong> often in Google search results internationally. More organic visibility = more opportunities to be clicked.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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3 times more clicks<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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Traffic from Google <\/span>tripled (+213 %)<\/strong>. Even though, in this sector, it is not the volume that matters, but the quality of the clicks.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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1st page: + 52 Keywords<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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The site now appears in <\/span>1st page <\/strong>on 52 additional requests, including <\/span> 15 in the top 3. <\/strong>Key positions in research with high commercial potential.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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+ 6 positions <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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The site has gained on average <\/span>6 places<\/strong>. A direct lever on the generation of qualified traffic.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Brand cited by AI<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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The company is cited alongside industry leaders in <\/span>AI responses<\/strong> (ChatGPT, Perplexity, Grok), a concrete proof of its rise in <\/span><\/p>\n

authority.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Qualified leads<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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The site generated 9 <\/span>qualified leads<\/strong>In this type of long-cycle B2B, a single lead can cover (and here, exceed) the cost of the SEO strategy, provided that sales management follows. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Period December 2024 to May 2025:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Update of December 12, 2025:<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Gain visibility on strategic requests, in a demanding sector<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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The top positions on Google are occupied by institutional players, well established for years.<\/span><\/p>\n

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The sector is <\/span>technical<\/strong>, <\/span>regulated<\/strong> And<\/span> demanding<\/strong>, where reliability and compliance (YMYL) are essential prerequisites.<\/span><\/p>\n

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Objective : <\/strong>increase global visibility on strategic queries, generate qualified leads and consolidate brand authority.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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An SEO strategy designed for traditional engines, AI...<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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But especially for <\/span>capture the attention of the right profiles<\/strong> : buyers, operational staff, business partners. After a complete audit, the support enabled:<\/span><\/p>\n

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