Create connections, generate conversions
Do you ever publish on a daily basis, according to your inspiration?
You don't know who you're creating content for or why?
Do you want to stand out from the competition? Attract and retain your target audience?
What is there «"Content strategy"?
Content strategy, or editorial strategy, encompasses the creation of online content with the goal of attracting relevant audiences and converting them into customers. Intrusive sales approaches are a thing of the past: content is king.
How? It involves designing and distributing content tailored to your target audience, across one or more channels, at the optimal time. This strategy is based on four key principles:
Content strategy is the essential digital roadmap for developing an online business in the long term. Perseverance and consistency are key! Whether on a blog or social media, editorial strategy leaves nothing to chance.
Our content strategy service gives you all the tools you need to showcase your business online in a remarkable way. Grow your business with content that resonates and leaves a lasting impression!
The benefits of a content strategy
By attracting your potential customers with relevant and high-quality content, Inbound marketing allows you to create a relationship of trust and loyalty with your audience.
The keys to a sustainable editorial strategy
- SMART goals
- A customer avatar
- Targeted requests
- An editorial calendar
- An editorial charter
- Relevance and regularity
Content strategy service
Content strategy support:
Audit, competitive analysis, definition of objectives, development of a customer avatar, targeted keyword research, definition of an editorial line, establishment of the editorial calendar.
The deliverable is provided as a complete file, followed by a live discussion to provide feedback and answer your questions.
The content strategy encompasses a variety of formats, adapted to different platforms:
- Email marketing
FAQ – Frequently Asked Questions
How much does a content strategy service cost?
The investment required for the content strategy service is 660 euros.
This includes all the essential steps, from the initial audit to the creation of your editorial calendar, including defining objectives, keyword research, and developing your customer avatar. This work represents more than 10 hours of service.
Each service is 100% customized to precisely meet your needs and provide you with an effective and tailored content strategy.
What is the difference between content strategy and content marketing?
Content strategy is the action plan to follow to attract your ideal customer.
Content marketing is simply the art of promoting your content.
Why conduct a content audit before (and after) creating your editorial strategy?
Setting out to conquer the web without conducting a content audit is a bit like an interior designer embarking on a project to beautify an interior without taking into account the size of the rooms, the layout, and what already exists!
The SEO audit Analyze the existing content on your website. Does your site provide enough written content? If so, which content is most read, and which is least appreciated? Is the choice of keywords justified and relevant? Is the semantic field sufficiently developed? These are all questions you need to answer before you can attract the interest of your ideal clientele.
The ultimate goal? To improve the performance of your content in order to get more qualified traffic and clicks on your website.
What is an editorial calendar?
The editorial calendar or publication calendar is a tool that allows you to organize your content strategy and have a precise vision of the articles to be written in the long term (3 or 6 months, or even a year).
The idea is simple: all your article ideas are planned from A to Z. This way you overcome writer's block.
What tool should be used to create the editorial calendar?
- Excel; ;
- Trello or Notion, for example; ;
- Google Calendar.
This schedule includes a number of sections to be completed in any order you wish:
- date of publication of the article; ;
- number of words; ;
- main keyword; ;
- secondary keywords; ;
- Article title; ;
- the structure (titles and subtitles); ;
- the URL of the article; ;
- the category of the article.
To go further, you can also add:
- the date the article was created; ;
- status: published/to be published; ;
- the sources; ;
- the number of internal links (and the text of the links); ;
- calls to action (CTAs).
