What exactly is the FAQ?
The FAQ, common abbreviation of Frequently Asked Questions, is a section which is presented in the form of a list of questions and answersIts objective? To answer the most frequently asked questions from Internet users about the services offered by the site or the products offered for sale in the online store.
Static FAQ or dynamic FAQ?
A static FAQ is presented on a single page. Questions are displayed, and you simply click on the one you're interested in to see the answer. A dynamic FAQ requires the use of a search bar. The user is then redirected to another page where they'll find the answer to their question. The choice simply depends on your needs and those of your audience.
Google has removed FAQ rich snippets from its results pages
In 2023, Google reduced the visibility of "FAQ" rich results on its results pages, reserving them primarily for authoritative government and health sites. But rest assured, Google values always content that provides useful and relevant information. Frequently Asked Questions (FAQs) therefore still play a valuable role behind the scenes in the user experience. So if you have marked up your FAQs with structured data, don't panic! According to Google Search Central " You can remove this structured data from your site, but there is no need to proactively remove it. Structured data that is not used does not cause problems for Google search, but it also has no visible effects there. ".
Why set up an FAQ on a website?
A FAQ is actually an asset for a website. It helps improve user confidence by highlighting their experience and expertise in their field. Pages dedicated to frequently asked questions provide a better browsing experience for the customer.
Quick and clear answers for Internet users
Internet users, as we know, are not very patient. Offering them an FAQ allows you to quickly answer their questions and keep them engaged on your pages.
Credibility for the site
To be effective, your Q&A section must address questions that are truly relevant to the questions your readers and potential future customers are asking. This gives users the impression that the brand is trying to help them transparently. This is a good way to build loyalty. It also implies that the brand has a thorough understanding of the services and products it sells, giving it a serious professional quality.
A time saver for teams
Depending on the size of the site, time spent answering the same questions can be time-consuming and a waste of time for teams. The time spent responding to customers can no longer be used for other tasks. Furthermore, this repetitive activity can quickly become boring. Setting up a FAQ section helps limit the number of questions to be answered, whether by email or phone. It's like having a virtual assistant answering frequently asked questions!
SEO FAQ: a real asset for natural referencing?
SEO is essential for any website looking for visibility. Opting to implement an SEO FAQ is essential for improve your natural referencing is a great way to do this.
An interesting addition of keywords
The advantage of SEO FAQs is that they allow you to add content and, through them, a certain number of keywords. If chosen well, these keywords can potentially improve your site's SEO.
Relevant questions that interest Google
Furthermore, since a FAQ is based on the principle of the most frequent searches, it therefore uses the same process as Google. The answers provided via an FAQ page can answer certain questions asked on the search engine by Internet users. It will therefore use the answers from the FAQs to develop its own answers. In this way, your website can potentially appear in search results on a specific theme at the snippet level, leading to an increase in visits to your web pages. In this too, the SEO FAQ proves to be a powerful SEO tool.
How to build an FAQ to generate traffic?
To set up a Q&A page, it's important to follow a few essential steps. These include, as with all content marketing initiatives:
Identify your target clearly
Put yourself in the shoes of your commercial target (Buyer Persona) and ask yourself the questions they might have about the products for sale on your site. Make a list of questions you've already been asked (email, phone, etc.) on your own site and take inspiration from your competitors' FAQs.
Use the right tools
Estimate the number of potential queries from the question list thanks to dedicated tools like Ubersuggest, Google Adwords Keyword, Answer The Public For example.
Optimize keywords
Help yourself with the functionality AlsoAked which will guide you on other keywords Or other expressions that you hadn't thought of. This may lead you to ask related questions. If you sell women's clothing, ask a question like "How do I choose the right size for my dress?" that will attract other users.
Answer clearly and be concise
Start your answers with "yes" or "no" and use intelligible terms. All your readers, including those unfamiliar with technical jargon, should get a simple and short answer.
Insert a call to action
Include a call to action (CTA) inviting your prospects to explore your offering. This could be a button or link that leads to a product page, a contact form, a newsletter signup, or even a special promotion.
For example, if your FAQ covers aspects of a software product, you might conclude with:
“Request a free, no-obligation demo.”
General FAQ or dedicated FAQ?
Depending on the type of site, it may be useful to offer a FAQ dedicated to each product alongside a general FAQ for all practical formalities such as orders, delivery times and costs, etc.
How many questions should I include in the FAQ?
There's no set number; include as many questions as needed to cover your users' main concerns. The more comprehensive, the better. By providing helpful answers, you keep your readers engaged on your site longer, thus reducing the bounce rate (your number 1 enemy). Also, add relevant links to your site's internal pages to encourage users to explore your site further. Finally, don't forget to update your FAQ with fresh and relevant information.
What to remember
A FAQ page is primarily used to answer customer questions. It helps make the customer experience more enjoyable while boosting your site's visibility. It's a great way to stand out from the competition. Consider it when creating your website or online store. In fact, some website design agencies will automatically offer an SEO FAQ. If not, ask for one.
