Cas SEO B2B
Comment un acteur industriel a généré 3× plus de clics, sans publicité
Until now, a B2B company active in industrial markets relied on its network, word of mouth and commercial relations.
In the digital age, online visibility is no longer an option. Yet, its website, launched less than a year ago, remains virtually invisible when it comes to key searches in its sector.
Join me:
Gain visibility on strategic requests, in a demanding sector
The top spots on Google are often occupied by institutional players, firmly established for years.
The sector is technical, regulated And demanding, where reliability and compliance (YMYL) are essential prerequisites.
Objective : increase global visibility on strategic queries, while strengthening brand authority.
Building an authority and performance-oriented SEO strategy
SEO support is based around four key levers:
- Targeting high-stakes queries, often technical and not very competitive (a real opportunity on the French market)... in order to assert themselves against institutional leaders and niche experts.
- Content production specialized, optimized EEAT (Experience, Expertise, Authority, Credibility), with a structured internal network.
- Technical optimizations on WordPress : site architecture, speed, indexability, structured data, multilingual version.
- Sectoral backlinks to strengthen the authority of the field and legitimize expertise.
What are the results in 6 months?
Zero advertising, ever since.
However, the first results have far exceeded expectations:
+271 % for prints
The site has been displayed almost 4 times more in Google search results. More visibility = more opportunities to be clicked.
3 times more clicks
Traffic from Google tripled (+200 %). Even if, dIn this sector, it is not the volume that counts, but the quality of clicks.
1st page: +52 Keywords
The site now appears in 1st page on 52 additional requests, including 15 in the top 3. Key positions in research with high commercial potential.
+ 6 positions
The site has gained on average 6 places. A direct lever on the generation of qualified traffic.
Appearance in AI results
The site is cited in AI responses (here ChatGPT & Perplexity). Still a modest share (0.9 % of SEO traffic), but it is a strong signal for the months to come.
Qualified leads
The site began generating qualified leads. In this type of long-cycle B2B, a single qualified lead can cover
(and here, exceed) the cost of the SEO strategy, if the commercial management follows.
And now ?
The work continues, I have laid the foundations, now I am building the upper floor. 5 priority objectives:
- Consolidate positions on the most competitive queries.
- Improve click-through rate (CTR) via UX and editorial optimizations.
- Optimize conversion : social proof, accessibility, precise call tracking.
- To strenghten the experience of international visitors (Best translations).
And of course, continue the development of the netlinking.
Are you a B2B company looking to grow your business?
Your expertise is worth finding.
