Create Google Ads campaigns that resonate with your target audience.
Make every euro spent a profitable investment.
A Google Ads consultant to help you improve your online visibility
Boost your advertising campaigns with tailored Google Ads strategies. As a Google Ads consultant in Paris and throughout France, I help you showcase your business where it deserves to be seen. With transparent communication and personalized follow-up, I am committed to optimizing each step of your SEA strategy.
What is paid SEO on Google?
Paid referencing, or SEA (Search Engine Advertising), consists of buying advertising space on the Google search engine.
This allows your ads to appear when users search for relevant terms related to your business through strategic keyword targeting and bidding. With a pay-per-click system, you control your budget while maximizing your visibility.
This way, you optimize your return on advertising investment (ROAS).
Why choose a certified Google Ads consultant?
Managing advertising campaigns can be complex, but I am here to support you every step of the way. As a certified Google Ads consultant, I implement and manage your paid SEO strategy from A to Z.
From precise keyword selection to bid optimization, creative ad writing, and A/B testing, I ensure the effectiveness of your ads. So you can focus on what you do best: running your business.
I provide you with clear analyses and detailed reports for measure the real impact of your campaigns. Together, we adjust your strategies in real time to attract more prospects and increase your sales.
Google Campaign Types
Google Ads campaigns offer a variety of formats to meet your different marketing goals.
Research Network Campaign
Your text and visual ads appear on the first page of Google search results (at the top or bottom of the page). Ideal for boosting service pages, category pages, etc.; but also for retargeting visitors to your website (remarketing).
Display Campaign
With the Display Network, your visual ads are displayed on a network of over 3 million Google partner sites. It's perfect for building brand awareness and targeting people who have already interacted with your business.
Max Performance Campaign
The latest generation of Google PMAX uses artificial intelligence (AI) to optimize your ads (banners, videos, etc.). You can also use remarketing to maximize your results with minimal effort.
Google Shopping Campaign
Your products are featured directly on Google, via your Google Merchant Center account, with information such as image and price. An optimal advertising format for e-commerce sites, these ads appear at the top of search results and on Google Shopping.
YouTube Placement Campaign
Your video ads run on YouTube, appearing before, during, or after videos users are watching. They grab attention with compelling visual content, engage users, and increase brand awareness.
When to call A Google Ads provider?
Here are the reasons why you might want to use my services:
Tools to optimize your advertising campaigns
I'uses recognized tools such as Google Ads Editor, SEMrush, Google Analytics 4, Looker Studio, among others, to create and optimize your sponsored ads on Google.
Boost your online visibility and sales
Send me a message.
We will schedule an initial call (no obligation) to discuss your needs and goals.
Discovery
Research and analysis
I will conduct an analysis of your online presence, existing campaigns and target market.
Tailor-made strategy
I will prepare a strategy with clear recommendations and objectives to optimize your Google Ads campaigns.
Setting up campaigns
Once approved, I will set goals and bidding strategies, research relevant keywords, write compelling ads, and create and launch your campaigns and ad groups.
Monitoring and optimization
I will monitor performance, make regular optimizations, and provide you with detailed reports.
Google Ads? One of the fastest and most effective ways to attract visitors qualified people to your website and convert them into customers.
FAQ – Frequently Asked Questions
How much does a Google Ads campaign cost?
The cost of a campaign can vary widely depending on the industry, targeted keywords, and geographic market.
As a Google Ads consultant, I generally recommend small and medium-sized businesses start with a daily budget of $15 to $100. This initial budget allows them to test the effectiveness of different keywords and advertising strategies without committing too much financial resources. I then adopt a pricing method for my services based on a percentage of the total advertising budget.
What Google Ads certifications do you have?
Currently, I hold Google Ads Display and Google Ads Search (search network) certifications.
What are the prerequisites for advertising on Google?
To succeed with Google Ads, first ensure your products or services meet market expectations (which may require prior market research). Set clear, SMART objectives for your campaigns. Set a dedicated advertising budget.
Do you offer Google Ads audits?
Yes.
With a tailor-made Google Ads audit, I can:
- Analyze your account settings
- Check Google Analytics 4 configuration for campaign tracking
- Check tracking
- Analyze your existing campaigns: objectives, bidding strategies, keyword relevance, exclusions, budget
- Evaluate performance
- Identify areas for improvement and opportunities
- Give you optimization advice
How long before seeing campaign results?
Initial results can appear within days, but it often takes a few weeks for campaigns to be fully optimized and reach their full potential.
Can I target specific regions?
Absolutely! You can choose to target specific geographic areas, cities, countries, or even radiuses around a particular address.
What type of ad is best for my business?
It depends on your goals. Search ads are great for direct sales, while display and video ads are perfect for building brand awareness. So, depending on your marketing goals—direct conversion or brand awareness—you'll choose the right ad type.
Using both search and display ads can be beneficial because they complement each other at different stages of the customer journey.
What are A/B tests?
A/B testing compares two versions of an ad to see which performs better. This allows you to continually improve your ads.
What is the Quality Score?
The Quality Score is an assessment of the quality and relevance of your ads and keywords. A good Quality Score can lower your cost per click.
What are the differences between SEO and SEA?
SEO (Search Engine Optimization) optimizes your website to improve its visibility in Google's organic search results.
SEA (Search Engine Advertising) involves paying for ads to appear in Google search results.
A KPI (Key Performance Indicator) is a key performance indicator used to measure the effectiveness of your Google Ads advertising campaigns. Here are the KPIs I monitor based on your marketing goals:
Click-through rate (CTR)
CTR measures the percentage of people who click on your ad after viewing it (impressions). A high CTR indicates that your ad is relevant and engaging.
Cost per click (CPC)
CPC indicates how much you pay on average for each click on your ad. It helps you manage your budget and optimize your bids.
Conversion rate
Conversion rate measures the percentage of clicks on your ad that result in desired actions (purchase, registration, etc.). It shows the effectiveness of your ad and landing page.
Cost per conversion (CPA)
CPA indicates how much you pay on average for each conversion. It's a key metric for understanding the return on investment of your campaigns.
Return on advertising spend (ROAS)
ROAS, or Return on Ad Spend, measures the revenue generated for each dollar spent on advertising. A high ROAS means your ads are profitable.
Bounce rate
Bounce rate measures the percentage of visitors who leave your site after viewing a single page. A high bounce rate may indicate that your landing page is not relevant or engaging.
If a campaign isn't delivering the results we'd hoped for, I first review the targeting to make sure it's aligned with your audience. Then I look at the data to find where things are stalling and test different ads to fine-tune our approach. My goal? To adjust the campaign until it meets our goals.
