SEO / E-commerce Case

E-commerce: +143 % SEO traffic, +160 % orders in 3 months

In business since 2007, this e-commerce SME specializing in home and decoration items had almost only on Google Ads to attract customers. Result: costs which were soaring and a heavy reliance on advertising.

In 3 months, she has rebalanced its acquisition thanks to SEO: more qualified traffic, of the better engaged visitors and orders on the rise.

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What are the results in 3 months?

SEO has become the number one acquisition channel for e-commerce sites.

+143% of non-brand SEO traffic

The share of visitors coming from Google increased from 17 % to 50.5 %The target was largely exceeded.

+77 % visiting time

The average duration increased from 1 min 02 to 1 min 46, a sign of a best engagement.

+160 % orders

THE orders SEO results have jumped, with a conversion rate of around 2.2 %.

+43.9 % pages per session

Visitors pass from 1.8 to 2.6 pages per visit. They browse more and are more interested in products.

Decreased bounce rate

The bounce rate went from 60 % to 45 %, a sign of a more engaged traffic.

-41.5 Ads traffic points

The share of paid traffic increased from 67% to 25.5 %. SEO now takes over.

Sources: GA, Google Search Console

SEO objectives

Before the support, natural traffic represented only 17 % of the total, while SEO is one of the most profitable channels.

Objective : get out of the dependence on Ads, and:

Double organic traffic.
Attract more qualified visitors.
Improve engagement on the site (time spent, page views).
Generate more orders through SEO.

Actions implemented

Following a targeted audit (site ~450 products), support was carried out between March and June.

Technical optimizations

Reduced loading time of key pages to <2 seconds (Prestashop).
Correction of the indexing errors in Google Search Console.
Resizing the images and completion of Alt tags.

Improved content and meshing

Optimization of tags title, Hn and meta descriptions on over 255 pages.
Enrichment of product sheets and pages categories with content targeting the long tail with transactional intent.
Implementation ofcustomer reviews (Trustpilot among others).
Creation of a internal mesh smart to key pages.
Implementation of Cross-selling (complementary products).

Improving SEO has a direct impact:

increased conversions and growing orders.

Areas of improvement

These results, obtained in 3 months, pose the basics of sustainable growth. In SEO, the effects are amplified on 6 to 12 months and continue to generate traffic even without an advertising budget. Next steps:

Improve the purchasing journey (mobile, UX, shopping cart) to boost conversion.
Aim for purchase intentions stronger through better aligned content.
Optimize netlinking : analyze the 10,445 links in more detail and continue their acquisition.
Maintain a controlled SEA budget (20–25 %), to be adjusted for peak periods/seasonality.
Strengthen multi-channel presence (Pinterest, TikTok, Instagram, Amazon, etc.).