Boost your traffic with Pinterest
Get more visibility and visitors to your site and sales through targeted and creative Pinterest strategies.
Pinterest, a social network like no other
With 444 million active users Pinterest is a major player in visual marketing worldwide. Much more than a social network, it is above all a search engine !
Pinterest users seek inspiration for a variety of projects, such as home staging, renovations, and shopping. The platform functions as a vast virtual library where users often come to dig up ideas. an explicit purchase intention.
Use Pinterest to develop your business
This is a valuable opportunity to grab users' attention and expand your brand's online visibility. Did you know? Pinterest offers twice the ROI to other platforms such as Instagram or TikTok. In this sense, a Pinterest agency can help you:
- Highlight your products or services.
- Increase your conversion rate.
- Attract visitors ready to engage or buy.
- Promote your expertise.
- Express your originality and unique style.
Harnessing the potential of Pinterest in its SEO strategy
Pinterest boosts your site's SEO! By creating quality "nofollow" inbound links that redirect to your website, you increase referral traffic. Even if these backlinks do not transmit any " SEO juice », their importance remains essential, because they contribute to the brand awareness. Google and Bing still consider them as an indicator of trustworthiness and authority, which is beneficial for your ranking in search results.
The services of a Pinterest SEO agency in Paris
Pinterest Marketing Services from A to Z.
Definition of the marketing persona
Accurate identification of the demographic and psychographic characteristics of the target audience.
Creating a professional Pinterest account
Creation of a professional Pinterest account adapted to the needs of the company.
Pinterest profile optimization
Profile customization to maximize visibility and appeal to target audience (biography, CTA, claiming the site on Pinterest, etc.).
Choosing keywords on which to position the brand
Strategic keyword selection to improve brand SEO/activity on Pinterest.
Content creation custom made
Design of unique visuals and texts specifically adapted for the audience and the platform.
Optimizing content to rank on Pinterest and improve SEO
Applying SEO best practices to increase pin visibility.
Engagement Routine
Regular interaction with the community to increase engagement and loyalty.
Advertising campaigns
Creation and management of targeted advertising campaigns to increase reach and acquisition of new customers.
Monitoring and analysis
Evaluate performance and adjust Pinterest strategy based on results.
Conquer the visual search engine
Initial consultation
We discuss your goals, your target audience, and your brand. This step allows the Pinterest agency to understand your needs and develop a tailored strategy.
Pinterest Audit
Review your current presence on Pinterest and evaluate your pins and existing boards to identify opportunities for improvement.
Content strategy
Pinterest isn't just an image sharing platform, it's a powerful SEO tool.
If used well, it can play a key role in increasing your web traffic.
FAQ – Frequently Asked Questions
How much does Pinterest support cost?
The cost of Pinterest coaching varies depending on the project. Here's a general idea of the investments you'll need:
- For services like custom content creation, SEO pin optimization, and board optimization, the monthly investment typically ranges from €500 to €1,500.
- For businesses looking to boost their presence on Pinterest, particularly through advertising campaigns, the investment can reach more than €2,500 per month.
How does the Pinterest search engine work?
A pin corresponds to a visual or a video. You can " pin » of the " pins » in the thematic tables of your choice. A link is associated to your website from the publication (or product in question).
You can create boards on a variety of topics. SEO optimization on Pinterest helps people discover you. To do this, it's important to insert keywords based on people's search intentions on the platform.
Pins on Pinterest generally have a longer lifespan than content on other social networks, often estimated at 3 months or more.
What are the different publication formats on the platform?
Pinterest France offers several publication formats that allow brands to share their content in a visually appealing and engaging way:
- Image pins : publications composed mainly of static images (images, photos, illustrations, infographics).
- Video Pins : posts that contain videos, which can automatically play in users' feeds.
- Mixed pins images / videos : combinations of images and videos in a single post.
Experiment with different pin formats to see what engages your audience the most.
How can you increase traffic to my website from Pinterest?
The Pinterest agency can create optimized pins with direct links to your site, promote specific content through Promoted Pins, and implement SEO strategies on Pinterest to increase traffic.
Why advertise on Pinterest (Pinterest Ads)?
The advantages of Pinterest Ads:
- Targeted and receptive audience : Pinterest users are quite active and have significant purchasing power.
- High purchase intent : users are looking for inspiration for purchasing projects, which increases the conversion rate.
- Competitive acquisition costs : less saturated than other platforms, Pinterest offers attractive acquisition costs.
- Immersive advertising for e-commerce : advertising formats are optimized for e-commerce.
- qualified traffic : Pinterest can become a primary source of traffic for websites.
How do you measure the success of a Pinterest strategy?
Pinterest measures success through key metrics such as the number of pins saved, web traffic generated, user engagement, and ROI on ad campaigns.
What is the ideal posting frequency on Pinterest?
There's no ideal posting frequency. But a good practice is to pin regularly, several times a week, to maintain engagement without overwhelming followers.
