Melanie Robin

B2B SEO Consultant

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Words in the service of performance

In 2017, after resuming studies in digital marketing, I became Community Manager in ParisI design tailor-made content strategies for social media. I quickly understood that content is not an end in itself, but a real strategic lever. On the web, words must convey a vision, embody a brand image, and sell... In 2020, I specialized as a SEO web editor and trains me in Copywriting.

Behind the scenes of the web

In 2021, curious about what goes on behind the screen, I explored the behind the scenes of the Microsoft Bing search engine. As a Search Quality Rater, I participated in the evaluation of the quality of the results.

My digital testing ground

At the same time, I launched my site, which I consider an open-air laboratory: site creation, writing, social networks, SEO… I experiment, I explore, I attract my first prospects. Today, I support brands that want to use SEO as a lever for visibility and sustainable growth. Noèsna? A nod to Noesis : strategic intuition.

My convictions & Co.

AI can do (almost) anything, but it doesn't have intuition. It also doesn't know why you're unique. This is where words, meaning, and strategy transform data into value. SEO has evolved: now multiplatform, it becomes more than ever a lever of authority, differentiation and connection.

As for me, I combine analytical thinking and creativity, with an equal interest in data and creative ideas. What inspires me? Art, writing, Paris...

SEO skills & digital

8 years in digital have allowed me to build a foundation of diverse skills.

National + local SEO

90%

Technical SEO

75%

AI

80%

HTML / CSS

70%

International SEO

75%

Web Data Analytics

75%

Writing

80%

Data Labeling

85%

SEO Migration

75%

Digital strategy

90%

Google Certifications

Certified on Google tools, I also continuously train in different aspects of digital marketing.

Google Ads – Search Network

Google Ads – Display Network

Google Analytics (GA4)

Profiles that I support

Do you have a strong message, a clear vision, a sector to advance?

I am your single point of contact: discretion, impact, confidentiality. Without unnecessary complexity.

B2B sector

Communication through objects, industry, energy, cultural sector, etc. Digital acquisition strategies designed for the concrete and demanding realities of B2B.

Web, communication & representation agencies

I work directly or under white label (already allocated for 2025), with agencies specializing in communication, web, or artistic and cultural representation.