Melanie Robin

B2B SEO Consultant

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Words in the service of performance

In 2017, after resuming studies in digital marketing, I became Community Manager in ParisI design tailor-made content strategies for social media. I quickly understood that content is not an end in itself, but a real strategic lever. On the web, words must convey a vision, embody a brand image, and sell... In 2020, I specialized as a SEO web editor and trains me in Copywriting.

Behind the scenes of the web

In 2021, curious about what goes on behind the screen, I explored the behind the scenes of the Microsoft Bing search engine. As a Search Quality Rater, I participated in the evaluation of the quality of the results.

My digital testing ground

At the same time, I launched my site, which I consider an open-air laboratory: site creation, writing, social networks, SEO… I experiment, I explore, I attract my first prospects. Today, I support brands that want to use SEO as a lever for visibility and sustainable growth. Noèsna? A nod to Noesis : strategic intuition.

My convictions & Co.

AI can do (almost) anything, but it doesn't have intuition. It also doesn't know why you're unique. This is where words, meaning, and strategy transform data into value. SEO has evolved: now multiplatform, it becomes more than ever a lever of authority, differentiation and connection.

As for me, I combine analytical thinking and creativity, with an equal interest in data and creative ideas. What inspires me? Art, writing, Paris...

SEO skills & digital

8 years in digital have allowed me to build a foundation of diverse skills.

National + local SEO

90%

Technical SEO

75%

AI

80%

HTML / CSS

70%

International SEO

75%

Web Data Analytics

75%

Writing

80%

Data Labeling

85%

SEO Migration

75%

Digital strategy

90%

Google Certifications

Certified on Google tools, I also continuously train in different aspects of digital marketing.

Google Ads – Search Network

Google Ads – Display Network

Google Analytics (GA4)

Profiles that I support

Do you have a strong message, a clear vision, a sector to advance?

Je suis votre interlocutrice unique.

B2B sector

Communication through objects, industry, energy, cultural sector, etc. Digital acquisition strategies designed for the concrete and demanding realities of B2B.

Web, communication & representation agencies

I work directly or under white label (already allocated for 2025), with agencies specializing in communication, web, or artistic and cultural representation.