B2B Mailing Case / Multi-channel Strategy
B2B Emailing: Measurable Results from the First Campaign
A media object specialist wanted to accelerate the sale of customizable products to large organizations in the health and welfare sectors.
I was already piloting their SEO (natural referencing) and SEA (paid referencing), but one lever remained under-exploited: emailing.
And in 2025, that means missing out on real business opportunities.
What results did the email campaign produce?
In less than 15 days, this campaign generated:
CTR ≈ 2.5 %
The campaign converted well, with an email click-through rate above the industry average.
A firm order
Large order of 2,050 units.
4 qualified leads in progress
Decision-makers engaged in the final phase of negotiations.
Why integrate emailing into a multi-channel strategy?
AI is gaining ground and zero-click searches are exploding. Focusing solely on SEO, it's like walking on a tightrope... without a net.
L'B2B emailing then becomes a strategic asset:
- A channel direct And controllable, independent of algorithms.
- Coupled with SEO and SEA, emailing acts as a conversion accelerator : it maximizes ROI by generating qualified leads at a lower cost.
And above all, it fits into a multi-channel logic: LinkedIn, YouTube, Medium or even Reddit can feed the email database and boost overall performance.
What made the difference
Precise targeting
An up-to-date, GDPR-compliant email database, enriched and segmented to reach the right people at the right timeSending size (emails delivered): 2,500 via Mailjet.
Human & engaging copywriting
In the email, the summer product is already highlighted with:
- a clear message & personalized.
- the benefits immediate.
- a visible and well-positioned call to action.
Dynamic landing page powered by AI
From Google (SEO) or Google Ads (SEA), the visitor arrives on a landing page optimized for conversion (traceable via UTM).
A ultra-short form, oriented 100 % action.
One message = one goal.
What to remember?
Precise segmentation + a multi-channel strategy = multiplied results, even in ultra-competitive B2B.
- Targeting, it is the lever n°1 to transform a contact into a customer.
- Each channel feeds into the others, creating a snowball effect on results.
- A positive ROI is possible… from the first campaign.
This client case is presented confidentially and is only deanonymized to professionals in the sector.
