Melanie Robin

SEO Consultant

Words in the service of performance

In 2017, after resuming studies in digital marketing, I became Community Manager in ParisI design tailor-made content strategies for social media. I quickly understood that content is not an end in itself, but a real strategic lever. On the web, words must convey a vision, embody a brand image, and sell... In 2020, I specialized as a SEO web editor and trains me in Copywriting.

Behind the scenes of the web

In 2021, curious about what goes on behind the screen, I explored the behind the scenes of the Microsoft Bing search engine. As a Search Quality Rater, I participated in the evaluation of the quality of the results.

My digital testing ground

At the same time, I launched my site, which I consider an open-air laboratory: site creation, writing, social networks, SEO… I experiment, I explore, I attract my first prospects. Today, I support brands that want to use SEO as a lever for visibility and sustainable growth. Noèsna? A nod to Noesis : the intuition that gives meaning and guides action.

My convictions & Co.

AI can do (almost) anything. But it doesn't know how Why you are unique. This is where words, meaning, and strategy come into play. SEO, itself, has evolved: now multi-platform, it becomes even more of a lever of authority, differentiation and connection.

As for me, I combine analytical thinking and creativity, with an equal interest in data and creative ideas. What inspires me? Art, writing, Paris...

and croissants! 🥐