B2B / Industry SEO Case
Visibility, authority, qualified leads: an effective B2B SEO strategy in 6 months
In a B2B sector that was both niche and complex, this company was starting from scratch: no notoriety online, invisible content, And no SEO/AI strategyUntil now, everything was based on networking, word of mouth and business relationships.
In 6 months, it has established itself on Google for key queries in its market, and is starting to emerge in the responses of AI engines. Above all, it has built solid visibility: expert content, clear positioning, authority sectoral, with the key to qualified leads.
What are the results in 6 months?
Zero advertising, ever since.
However, the first results have far exceeded expectations:
+266 % prints
The site has been displayed almost 4 times more often in Google search results internationally. More organic visibility = more opportunities to be clicked.
3 times more clicks
Traffic from Google tripled (+213 %). Even though, in this sector, it is not the volume that matters, but the quality of the clicks.
1st page: + 52 Keywords
The site now appears in 1st page on 52 additional requests, including 15 in the top 3. Key positions in research with high commercial potential.
+ 6 positions
The site has gained on average 6 places. A direct lever on the generation of qualified traffic.
Brand cited by AI
The company is cited alongside industry leaders in AI responses (ChatGPT, Perplexity, Grok), a concrete proof of its rise in
authority.
Qualified leads
The site generated 9 qualified leadsIn this type of long-cycle B2B, a single lead can cover (and here, exceed) the cost of the SEO strategy, provided that sales management follows.
Gain visibility on strategic requests, in a demanding sector
The top positions on Google are occupied by institutional players, well established for years.
The sector is technical, regulated And demanding, where reliability and compliance (YMYL) are essential prerequisites.
Objective : increase global visibility on strategic queries, generate qualified leads and consolidate brand authority.
An SEO strategy designed for traditional engines, AI...
But especially for capture the attention of the right profiles : buyers, operational staff, business partners. After a complete audit, the support enabled:
- Target high-stakes queries
Technical and low-competition requests: an opportunity to overtake historical players and niche experts.
- Produce specialized content
High-value content, optimized for both readers and search engines. I linked them together to facilitate navigation and support the thematic silo strategy.
- Optimize the technical performance of the site
WordPress site architecture, speed, indexability, multilingual version.
- Get industry-specific backlinks
Trusted bonds to build authority and credibility.
- Preparing for Generative AI Research (LLMs)
Clear, structured and enriched content, aligned with key business entities.
And now ?
I've laid the foundations, and the work continues. Here are the priorities for the future:
- Consolidate positions on requests with high business potential.
- Improve click-through rate (CTR) despite the rise of AI, via UX and editorial optimizations.
- Optimize conversion : social proof, accessibility, precise call tracking.
- To strenghten the experience of international visitors (better translations).
- Keeping very closely informed of SEO / AI developments, to continuously adapt the strategy.
And of course, continue the development of the netlinking.
This client case is presented confidentially and is only deanonymized to professionals in the regulated industrial sector.
Are you a B2B company looking to grow your business?
Your expertise is worth finding.
