SEO Consultant in Paris
More than visibility, more than prospects, more than turnover.
Are you looking for an SEO consultant in Paris? I'm Mélanie Robin, and I work with B2B companies.
who want to structure their visibility, gain authority and generate concrete results.
SEO, a lever for sustainable growth
Natural referencing (SEO) is the set of optimizations that allow your site to appear naturally in search results. Ad-free.
Good SEO is:
- Be there when your prospects are looking for a solution.
- Generate a flow of qualified leads.
- Establish your brand's credibility.
- And ultimately, support your sales and increase your turnover.
What is the role of the SEO consultant?
An SEO consultant doesn't just optimize pages.
He aligns your visibility with your business challenges:
- Audit of your visibility on all search channels (Google, AI, third-party platforms).
- Developing an SEO strategy aligned with your business objectives.
- Optimization of technical, editorial and authority aspects.
- Continuous performance monitoring and adjustments.
SEO in 2025: Multi-channel, AI-driven
Your prospects are no longer just searching on Google. Today, visibility is built on several fronts:
Classic search engines
Google, Bing... remain essential for capturing qualified traffic.
Google AI Overviews
Search Generative Experience (SGE) will display AI answers at the top of the results: your content may be cited there, but without guaranteeing a click.
Generative AI
With generative AI (ChatGPT, Perplexity, etc.), they do not classify sites, but cite useful sources.
Social platforms
YouTube, TikTok, Reddit, Pinterest have become engines in their own right.
SEO must now adapt to current and future search uses.
My 3-pillar approach
Technique, content, authority : three essential levers for classic engines and AI.
What I bring to you
Every business has its challenges and its objectives. That's why I offer a tailor-made SEO 100 % support, designed to adapt to your business priorities.
🔍 Complete SEO audit
A clear vision of your strengths and weaknesses: technical, content, backlinks, competition, and AI visibility. The result: a prioritized action plan that can be implemented immediately.
🔍Technical optimization
Site structure, loading speed, indexing, mobile, security, structured data. Every point is analyzed, corrected, and measured.
🔍On-page optimization
Content designed for your targets, aligned with their search intent.
Tagging, meshing, editorial enrichment: everything is designed to convert.
🔍Off-page SEO
Acquisition of quality backlinks, authentic participation on platforms like Reddit, Quora, or forums specialized in your field. Improving e-reputation (case studies, testimonials, reliable mentions).
🔍Follow-up
Traffic, positioning, conversions, AI mentions: the strategy evolves with your results.
When should you use my SEO services?
My SEO expertise is useful at key moments:
- Website launch or redesign.
- Decrease in performance (traffic, conversions).
- Content unsuited to new expectations (AI, lack of structure or reliability).
- Need one-off SEO support or a long-term partnership?
I rethink your strategy for an effective online presence.
My approach to SEO
Contacting me means openly discussing your needs, your values, and your ambitions.
I don’t sell an “SEO package”, I become your strategic partner.
I accompany a limited number of customers to ensure in-depth monitoring, full involvement and concrete results.
- A relationship of trust to be built over time
- A clear, jargon-free approach
- Strategic support, not just operational
Google Certifications
Google Ads – Search Network
Google Ads – Display Network
Google Analytics (GA4)
SEO skills & digital
National + local SEO
Technical SEO
AI
HTML / CSS
WP/ PrestaShop / Shopify
Data analytics
Writing
Data Labeling
SEO Migration
Digital strategy
The profiles I support
Do you have a strong message, a clear vision, a sector to advance?
I am your sole and preferred contact. Discretion, impact, without unnecessary complexity.
B2B sector
Communication through objects, industry, energy, training, publishing… Digital acquisition strategies designed for the concrete realities of B2B.
Web agencies & com
I provide support for SEO projects, both directly and through white label solutions. I work exclusively with rigorous agencies.
Independents
Consultants, freelancers… I help them build useful, lasting visibility without sacrificing all their time and energy.
Years of experience
in natural referencing.
Strategic keywords positioned in the top 10
Qualified organic traffic earned on average in 6 months.
SEO tools
My favorite tools: SEMrush, Screaming Frog, Google Search Console, Google Analytics 4, Looker Studio.
Let's get in touch
A no-obligation call to define your needs.
In-depth clarification of your priorities.
Identification of key points for a precise strategy.
A clear roadmap with concrete objectives and precise indicators.
Whether you're looking to boost your brand image, generate more leads, or adapt your visibility to the AI era, I support you with a tailored, rigorous, and results-oriented approach.
FAQ
What budget should you plan for tailor-made SEO support in Paris?
The investment required depends on the project and the volume. A personalized quote is available upon request.
Duration & format:
- Support recommended for a minimum of 6 months, to aim for tangible results, without any contractual commitment.
- Scalable formula: consulting, production or collaboration with your teams.
Each mission begins with a free exploratory exchange to understand your context and build a suitable roadmap.
What is the difference between natural referencing (SEO) and paid referencing (SEA)?
SEO (natural search engine optimization) aims for lasting visibility by optimizing your site and content. SEA (paid search engine optimization) relies on the purchase of sponsored ads. SEO takes more time but is sustainable, with no cost per click.
How long does it take to see concrete results from your work?
Typically, the first effects appear after 3 to 4 months. SEO is a gradual but sustainable lever. The real challenge is consistency: optimize, publish, and adjust. The gains become significant in the medium term.
Do you guarantee SEO results?
I guarantee meticulous work, a clear method, and transparent monitoring. But no serious professional can guarantee a precise position in search results. Engines evolve, and so do the algorithms. My role: maximize your chances with a solid strategy.
Is SEO still relevant with the arrival of AI?
More than ever. SEO is evolving, but it's not disappearing. Your content must be readable, useful, and credible to be seen, understood, and cited by generative AI.
Where am I in Paris?
Based in Paris, I am available for an initial discussion, whether by phone, video or in person.
