Reveal the potential of your site
Is your website's visibility at its peak? Are your keywords and texts relevant to your target audience?
What improvements can you make to the technical settings of your site?
What is a SEO audit?
A search engine optimization (SEO) audit is a comprehensive assessment of a website's health. It reveals its strengths and weaknesses, identifies optimization opportunities to strengthen its online presence, and improve its ranking. Produced by the SEO consultant, This careful examination forms the starting point of any organic SEO strategy.
The analysis leads to a "digital prescription" aimed at (re)giving the website an optimal state of health.
Why do A complete SEO audit?
A search engine optimization (SEO) audit is the cornerstone of any digital marketing strategy. It allows businesses that want to shine online to:
- to optimize their online visibility; ;
- to improve the user experience; ;
- to increase their organic traffic; ;
- to outperform online competition; ;
- to measure performance.
It is the indispensable tool to strengthen your digital presence, attract a targeted audience and, ultimately, generate positive results for your business.
The SEO audit semantics and technique
Elevate your online presence to new heights.
Content analysis assesses the relevance of your website's text, including keywords, semantic richness, headings, and meta tags. As an SEO consultant, I identify gaps, redundancies, and outdated content, while also revealing opportunities for improvement. The goal is to refine your content so that it is not only useful and targeted, but also perfectly optimized for search engines.
Technical analysis examines the technical aspects of your website, such as URLs, page load speed, Core Web Vitals, indexing, mobile compatibility, 404 errors, and structured data, among others. This diagnostic helps identify technical issues that could impact its performance. The goal? To improve the usability and accessibility of your site, thereby enhancing the user experience and optimizing organic search engine rankings. (SXO).
Receive your roadmap to achieve your SERP ranking, increase your organic traffic and convert your visitors into customers.
When to proceed an SEO analysis ?
LThe frequency depends on the specific situation of your website and your business.
Website under construction
Get off to a good start with basic recommendations for a high-performing website.
Website online
Identify the strengths and weaknesses to continue your journey without obstacles.
Website being redesigned
This is the perfect time to sort through your content and work on your SEO.
The tools used during the SEO diagnosis
The effectiveness of a natural referencing audit depends, among other things, on the use of effective and recognized tools to analyze, optimize and monitor a website.
A key element for remaining competitive in a dynamic environment.
How does a natural referencing audit work?
Discovery
Analysis of your industry sector and completion of a competitive SEO study.
Analysis
Preliminary analysis that gathers data from your website to identify potential problems.
SEO Audit
Implementation of the editorial and technical audit.
Backlink analysis
Analysis of links pointing to your website (quality, relevance) in order to assess their impact on your online authority.
Action plan
Creation of a natural referencing audit report: identified problems and recommendations. Development of an action plan to improve your website's SEO (e.g., content strategy, backlink creation, etc.).
Monitoring and KPIs
Regular monitoring of KPIs (Key Performance Indicators) to assess the effectiveness of adjustments made to your site and to ensure a continuous and relevant SEO strategy.
FAQ – Frequently Asked Questions
How much does a natural referencing audit cost?
Here is an overview of the investment required for my SEO audit services, tailored to different website sizes:
Small website (less than 100 pages):
- The investment for an SEO audit is between €500 and €1000.
Medium-sized website (100 to 1000 pages):
- The investment for the audit is between €1000 and €3500.
Large website (over 1000 pages):
- The investment for the audit starts from €3,500.
How often should a natural referencing audit be performed?
The frequency with which you should conduct an audit depends on several factors, including the size of your website, the competition in your field, and how often you update your content. Here are some general guidelines (each request is reviewed on a case-by-case basis):
- New website: it is wise to carry out an analysis to ensure that your site is well optimized from the start.
- Existing website: It is recommended to perform a complete analysis at least once a year. This allows you to check the overall health of your site, identify potential problems, and update your SEO strategy to remain competitive.
- Major website updates: it is advisable to carry out an analysis when you make significant changes to your site's structure, content, etc. to ensure that these changes will not have negative effects on your website's organic search engine optimization.
- Competition: if new competitors emerge, it may be worthwhile to consider a diagnostic assessment to adapt to this change.
Conducting an editorial analysis once or twice a year allows you to take stock of the effectiveness of your SEO editorial content and your editorial strategy.
What is the difference between a content audit and a technical audit?
Content audit It focuses primarily on the on-page SEO content of your website. It does not deal with the technical aspects of your site. Its role is to make the visitor experience as pleasant as possible for your website through editorial web content (in other words, written content).
Time spent on a website is an excellent indicator of editorial quality for search engines. What users like is bound to appeal to Google! This will improve your search engine ranking.
A technical audit, as the name suggests, covers all the technical aspects of your website. The technical SEO expert ensures that your site is secure, accessible, and optimized for search engines. For example:
- Is the base code clean?
- Are the URLs structured correctly?
- Is the site map effective in optimizing website navigation?
- Etc.
What is the next step after SEO analysis?
Upon receiving the detailed analysis report of your web pages, you will be provided with a number of personalized recommendations. You can then decide to:
- proceed with the improvement and optimization of your SEO content yourself; ;
- Delegate all or part of your SEO optimization: reworking web page texts, correcting metadata, SEO copywriting, creation of an editorial calendar, etc.
Who is affected by an SEO audit?
A comprehensive SEO audit is for all website owners who want to improve their content marketing strategy and their organic search engine visibility. In other words, it's for any business that wants to rank higher in search results.
Indeed, search engine optimization (SEO) increases the chances of being found by people searching for information online. This means that more visitors will come to your website or e-commerce site.
What are the prerequisites for performing this service?
Access is systematically requested to the following tools: Google Search Console And Google Analytics.
If you don't already have these free tools, I highly recommend installing them. They will be invaluable to you as a website owner.
