HTML tags in SEO are like the foundations of a house. They're the base on which your website rests. You want your visitors and indexing robots to appreciate and recommend your content, right? In this article, we'll look at the tags you need to know in SEO and how markup plays an essential role in improving the visibility of your content. Because these tags represent much more than just lines of code: they are one of the keys to making your site shine on the web.
HTML attributes
HTML tags can also have attributes that provide additional information.
➡️ Example for coding a hyperlink :
<a href="/en/ »https://www.exemple.com »/">Visit our website</a>
Here, the href attribute has the value of the URL to which the link redirects.
➡️ Example for coding an image :
<img src= »appartement.jpg » alt= »Modernizing a Haussmannian apartment">
Here, the img attribute has the value of the displayed image. The src (source) attribute indicates the path to the image (here, "apartment.jpg"). The ALT attribute designates the alternative text that is displayed if the image cannot be loaded due to a technical problem or if the user uses a screen reader (visually impaired people). In SEO, the ALT attribute is essential for referencing images.
HTML tags in SEO to structure your pages
In web writing, the writer uses on-page and off-page HTML tags to create structured and optimized content. They indicate the importance and hierarchy of the content to search engines (Google, Bing, etc.). Tagging also improves the readability and comprehension of the content for Internet users. What HTML tags should you know? Here's an overview!
The beacon </span></h3>
</div>
</div>
</div>
<div id="" class="brz-css-s1jxyo brz-css-od4fof brz-wrapper">
<div class="brz-rich-text brz-rich-text__custom brz-css-in8rmu" data-brz-custom-id="wybaiqaowhlhixgatfqmosrpfzhukluqqheh">
<div data-brz-translate-text="1">
<p class="brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-css-dBYRD" data-uniq-id="kaoR9" data-generated-css="brz-css-ujrYH">The title tag is represented by <strong>a clickable blue link</strong> in the Google results page. It plays a major role in SEO and must attract the attention of Internet users.</p>
<p class="brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-css-qbGDv" data-uniq-id="a90Ct" data-generated-css="brz-css-sOE4w"><span class="brz-cp-color3" style="opacity: 1;">Example</span> <span class="brz-cp-color3" style="opacity: 1;">:</span> <title>Interior Design Tips – Your Guide to a Stylish Interior
The beacon <meta description>
The meta description tag summarizes the content of a web page and must arouse the interest of Internet users. This brief description is visible under the blue link in the SERP (results page).
Example : <meta name= »description » content= »Découvrez des secrets de décoration intérieure pour créer un chez-vous élégant et chaleureux. Transformez votre espace avec nos astuces. » />
The beacon <h1>
The H1 tag represents the main title of the web page (editorial title visible on the page). The H1 can be identical to the title.
Example : <h1>Discover interior design trends</h1>
The tags <h2>, <h3>, <h4>, <h5>, <h6>
THE subtitle tags <h2>, <h3, <h4>, etc. prioritize content to guide readers and web crawlers through your words.
Example : <h2>Bedroom decoration</h2>
Note: Remember to carefully follow the order of H1 to H6 tags when structuring your page. Start with H1 for the main title, then H2 for the section titles, and so on. For example, avoid going directly from H2 to H4, as this can disrupt the structure and harm accessibility and SEO.
The beacon <p>
The beacon paragraph breaks up the page content. It creates breaks for a smooth and understandable reading of your text.
Example : <p>Transform your living space into a haven of peace with our interior design ideas.</p>
The tags And
The beacon bulleted list makes the content more visually appealing and catches the eye of Internet users.
Example :
- Choose calming colors for your bedroom.
- Use plush rugs to add warmth to your living room.
- Opt for natural wood furniture for a rustic atmosphere.
The tags And
The ordered list tag creates numbered lists and indicates the order of the elements.
Example :
- Choose matching cushions for your sofa.
- Place picture frames along the hallway.
- Invest in modern lighting fixtures to brighten up your space.
The beacon <strong>
The beacon of bolding, highlights the key message and has a significant semantic impact.
Example : <p>For a striking effect, <strong>accentuate a wall with a contrasting color</strong>.</p>
The beacon
The beacon italics highlights words or phrases for discreet emphasis.
Example : <p>The fabrics <i>velvet</i> bring a touch of luxury to your decor.</p>
Why tag a web page?
SEO HTML tags help create high-quality websites that meet the needs of Internet users and the requirements of search engines. Web page markup is essential for several reasons:
- Content structuring : contribute to the visual and logical organization of a web page.
- Accessibility : facilitate navigation and understanding of content for people with specific needs (screen readers, etc.).
- SEO referencing : make the structure and content of a page understood by web robots so that they can classify it in the SERP. You will need to place the main keyword in the tags the most relevant.
- Improved user experience : help visitors quickly find the information they need.
How to see the SEO tags of a page?
How to identify the title? How to inspect the HTML elements of a web page? Before publishing an article or web page, it is advisable to preview the content to ensure that the markup is correctly applied and that the rendering meets your expectations.
Check the source code of the page
To check the source code of a web page, follow these simple steps:
- Open the web page you want to inspect.
- Right-click anywhere on the web page.
- Select “Inspect” to view the HTML source code of the page.
This is a good way to understand how a web page is built and to identify potential problems.
Download the SEO META IN 1 CLICK extension
The SEO META IN 1 CLICK extension is a tool that allows you to check meta tags and other SEO information on a web page at a glance.
- Open the Google Chrome browser.
- Go to the Chrome Web Store or type the extension name directly into the search bar.
- Click on “Add extension”. The extension will be downloaded and installed on your browser.
Use the w3schools online tool
W3Schools allows, among other things, to edit and test live code. A handy tool to check how HTML tags are arranged in web page content. To do this, nothing could be simpler: go to the W3Schools website.
HTML and SEO Comments
HTML comments are pieces of code in web pages. They provide space for developers to add annotations, reminders, tips, and more. Think of them as sticky notes that are invisible to site visitors. So, are they read by search engine robots (Googlebot)? According to John Mueller, a member of the Google Search team, HTML comments are ignored when indexing content. They therefore do not serve as a hiding place for keywords that could boost your SEO! HTML comments do not change SEO directly, but behind the scenes, they can have beneficial effects.
Are you interested in this topic? Read on my article to know everything.
What to remember
In web writing, HTML tags represent the invisible foundations of web pages. They help prioritize content, optimize organic search engine optimization, and improve the visitor experience (UX). The art of markup is a valuable skill for creating quality web content that will appeal to both readers and web crawlers.
